The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

LeadSloth

OCTOBER 20, 2010

Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). During their presentation they set up a simple webinar campaign on the fly. In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you use AdWords reports to fine-tune campaigns? How can you optimize campaigns using search funnels? “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. It works similarly to analyzing account quality for influencer campaigns — you usually look at specific metrics such as engagement rate, follower count, latest paid sponsorship campaigns etc. ” campaign.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g.

Social Media 100

Social Media Tools Buzz Media 100

seo.co

FEBRUARY 17, 2022

The global pandemic has only escalated the rise of ecommerce sales around the globe. 2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). Total profitability of the industry remains fixed at roughly 4% of overall sales. in 2010 to 10.7%. eCommerce at a Glance. eCommerce Revenue Outlook.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. We’re now able to automate email campaigns that get in front of previous users — we call them our past-user campaigns.”. The right tool for the job.

Enterprise Management 100

Enterprise Management Work Management Contacts Marketing Management 100

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. The event was elaborate, featuring over fifteen small brands, and was done in place of a typical Black Friday campaign. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

SmartBug Media

JUNE 13, 2023

Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010. Making the buying process easier effectively reduces customer friction , improving your chances of closing a sale. Import and sync your product catalog.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Looking at social networking sites, we found two-thirds of B2B marketers (68%) set up group pages on social networking sites in 2009 as part of their campaign efforts. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. The right processes must be put in place to nurture and develop relationships with this group so they don’t fall in the crack between marketing and sales. Consider this common scenario: You receive a lead from a Google AdWords campaign.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Sales Engine

JUNE 28, 2016

The scenario is similar for any quota-driven B2B sales team. Unfortunately—and this is where it gets tricky—interest does not necessarily equate to sales readiness. What is a sales-accepted lead (SAL)? What is a sales-qualified lead (SQL)? If an MQL is rejected by Sales, what happens to it?

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Emojis Emojis are big these days, and some say they can increase response rates in email campaigns. Dig deeper: If it’s not a sales funnel, what is it? Don’t accept “that’s an edge case” as an excuse. Here are two examples. Edge case’ or outlier?

Work Management 105

Work Management Marketing Management Marketing & Strategy Marketing Strategy 105

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Only 35% of our respondents replied that it is "very important" or "extremely important" to understand the ROI of any given campaign. Snapchat didn't exist until 2011.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Overall, the edtech market is growing rapidly and is expected to continue to grow in the coming years, with online education and B2B sales being particularly strong areas of growth. Venture capitalists (VCs) invested $20.8 Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

Biznology

MARCH 23, 2017

Sales of her brands actually increased by 346% from January to February (source: Refinery29 ). trillion since 2010 (source: US SIF Foundation). Uber CEO, Travis Kalanick , dismissed himself from President Trump’s business advisory council after consumers started a movement to delete their app. The total amount of assets using E.S.G.

Social Media 152

Social Media Lead Scoring Lead Ranking Branding 152

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The ROI Guy

FEBRUARY 18, 2010

Announced as value-based sales & marketing tool vendor of record at EMC, Juniper Networks and NetApp, with continued standardizations at valued, long-time customers Microsoft, HP and IBM. Generated 50,000 visitors per month, along with 10,000 assessments and business case reports across all campaigns.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Marketing Insider Group

JULY 15, 2010

Some of the top ones included: What is the best way to align your efforts with sales ? My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. How do you balance the need for quantity of leads vs quantity? Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The role of digital marketing in driving sales and business growth is obvious. More customers means more sales which means more profits. However, non-sales business activities should not be discounted either. .

Top of Funnel 137

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

Adobe Experience Cloud Blog

JUNE 7, 2010

While this may sound like a lot to take on as an event follow-up, I think we can start small with things such as satisfaction surveys, helping customers even if we’re in the marketing team, working with our enablement, sales and support teams, and creating campaigns to help drive customer success. .

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? The answer is that we have to become social enterprises.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

JUNE 9, 2010

Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

How to Create Your Social Media Strategy Before launching your campaign, run through this checklist in order to determine if your social media strategy is actually a strategy after all. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. and cost the company momentum and short-term sales. Just ask Procter & Gamble (P&G).

Planning 80

Planning Blogger Advertising Agencies PR 80

Martech

JULY 7, 2022

As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. They must be aligned with overall campaign and program timelines. Notably, all marketers have to be project managers for their own tasks/deadlines.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Advertising Agencies 80

Marketing Insider Group

AUGUST 26, 2010

How to Create Your Social Media Strategy Before launching your campaign, run through this checklist in order to determine if your social media strategy is actually a strategy after all. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media 100

Social Media Resources Media Web 2.0 100