Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers. Over 25% of U.S. a year before.

Social Media 100

Social Media Blogger Business Media 100

SmartBug Media

JUNE 13, 2023

Sometimes, the right time to reach your audience is when they’re not shopping. User-Friendly Tools and Interface From inventory management to customer communication, Shopify’s interface allows business owners to effortlessly configure a digital storefront. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Marketing Insider Group

JANUARY 18, 2021

Let’s break down ADA compliance for your website, including what it is, how to achieve it, and how it benefits your audience and you. In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. Get started today—and generate more traffic and leads for your business.

Marketing Websites 262

Marketing Websites Guidelines Paid Search Agency Internet Marketing 262

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

BuzzSumo

APRIL 1, 2019

Population Division, this map shows the estimated net migration (inflows minus outflows) by origin and destination country between 2010 and 2015. Social engagement is one way to find content that your audience finds interesting. The post How to Use Interactive Content Marketing Platforms to Drive Business appeared first on BuzzSumo.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions. Sarah Mitchell.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses, social media is likely lead generation-focused. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Martech Advisor

NOVEMBER 14, 2019

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p. Some things have gotten easier since 2010.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. This can be especially helpful for businesses that do not have big budgets for research and development.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses , social media is likely lead generation-focused. The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. A flexible content marketing strategy helps to improve audience engagement. Any content marketing strategy worth its salt focuses on three things: Identifying your audience’s pain points or problems. The audience’s needs come first.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. This can be especially helpful for businesses that do not have big budgets for research and development.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Content Standard

MAY 10, 2017

Lately, I’ve discovered countless examples of iconic companies that found themselves building an audience long before trying to sell anything. The year was 2010. Many of the brands I see that start building an audience before selling anything are somewhat surprised to find their success. “No, stop. Mom, please.

Ad Building 61

Ad Building Branding Brand Identity Merchandising 61

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    I can tell you that audience development is serious business and at the very essence of survival for arts and culture organizations. . 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

B2B Marketing Traction

AUGUST 25, 2010

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. How do you reach your target audience? Here are the top ten questions on respondents’ minds regarding social media: 1. How do you measure social media marketing? What are social media best practices?

Social Media 100

Social Media Media Business Stats 100

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. In terms of CRN’s audience, Kyle said, “a really good list we have is the Solution Provider 500. Like any publication, we write things we think our audience would be interested in,” he said.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

MLT Creative

NOVEMBER 29, 2010

Ongoing, B2BTOTY Awards Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Anyword

DECEMBER 20, 2023

While AI has made it easy for businesses to effectively create content at scale, it has also brought about the issue of “AI content hallucinations,” where fact and fiction can become blurred. For instance, imagine a business using an AI chatbot to generate marketing content.

Tips 40

Tips Lead Ranking Rules Content 40

Brandpoint

DECEMBER 17, 2020

As a business owner, you may not have given much thought to whether your website is accessible to people with disabilities. ” ( Interactive Accessibility ) However, many forward-thinking businesses have been working toward better accessibility since 1999, when the World Wide Web Consortium (W3C) first recommended guidelines as such.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

Webbiquity

FEBRUARY 2, 2011

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal. How Much B2B Content is Enough? by Savvy B2B Marketing. Article Submission Sites.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Goodish Agency

MAY 17, 2021

Originally from Argentina, Jim came to New Zealand in 2010 which is where his business journey started. UsabilityHub is another great tool as it allows you to split test your landing page and put it in front of real audiences and get feedback. Jim Martin’s Journey.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Choose your Keywords.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). More than ever, prospects want to know about a company and the people behind it before doing business.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Sprout Social

JULY 28, 2021

Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. We realized that what made Sprout special was the care we put into maximizing the value of our product for the people who use it, not just the businesses.

Branding 126

Branding Brand Identity Ad Building Work Management 126

Martech

DECEMBER 4, 2023

Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Business email address Subscribe Processing. Software has to work for every user – or as close to “every” as can be managed. Here are two examples.

Work Management 123

Work Management Marketing Management Marketing & Strategy Marketing Strategy 123

Golden Spiral

APRIL 16, 2019

He hosts the “Up In Your Business” podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coca-Cola, and Adobe. We were doing shows every week and we had multiple shows, and what I found out is I started losing my audience the more I started just pushing out stuff. Those attract very, very different audiences.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. A domain name is far more than your site’s address. Image Source.

Domain 129

Domain Branding Brand Identity SERP 129

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. Kendall-Jackson winery was another business early to adapt to live streaming.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Sprout Social

DECEMBER 13, 2019

We started Sprout in 2010 to help our customers manage the transformation as more than 3.4 Our mission is to help our customers harness social media to create stronger relationships with their audiences and build stronger businesses as a result.

Class 76

Class Social Media Communities Resources 76

Brandpoint

JANUARY 29, 2020

” In this workshop, Ryan will teach attendees how to pair business objectives and specific customer journeys to create an actionable measurement plan. At the end of the day, we’re driving business results. Should you make immediate business decisions based on one or two posts?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Convince & Convert

JANUARY 11, 2018

However, in the way someone circa 2010 started asking where she left her “phone,” abandoning “cell” as if the specifier was superfluous, someone will start calling social media “social.” Now, ads can be sent through both platforms at the same time, from the same tool, using the same audience parameters.

Social Media 156

Social Media Media Outgrow Youtube 156

Biznology

FEBRUARY 26, 2020

Many view AI and data analytics to be the next transformative business evolution. It will begin to emerge as a leader in AI-enabled businesses in 2020, leapfrogging ahead of the pace set by more mature markets and surprising the rest of the world. Diego Barreto , CFO of iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104