Marketing Insider Group

OCTOBER 7, 2010

The Visual Close Some prospects have a hard time making a buying decision, regardless of the attractiveness of the potential return on investment. Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Kelly May 24 2010 Michael, I had fun reading your post.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Customer Experience Matrix

FEBRUARY 8, 2010

Key findings include: - digital marketing budgets are growing faster than marketing in general (66% plan to increase their digital budget in 2010, vs 46% planning to increase their total marketing budget). A detailed slide show is available here for free, at least as I write this.)

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. At SLMA, Jim Obermayer focuses on proving the return on investment of marketing activities and managing sales leads, and the value of managing those sales leads.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

Biznology

APRIL 28, 2016

When it was published in 2010, most SEOs were trying to game Google’s algorithm. They are used to buying advertising and getting a small, but significant, return on investment. I’m also very proud of that book, but it didn’t sell very well for a couple of reasons: It was ahead of its time.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

markempa

JANUARY 4, 2006

Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. A solid plan for reporting and measuring reliable indicators must be in place to justify continued investment. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 14, 2005

In the task of converting inquiries to leads and ultimately in determining return on investment, your web site log files are an important tool for measuring to what extent search engine optimization is working. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JUNE 7, 2005

If I can’t measure the tactics or programs in terms on return on invest to the organization…leads generated, business closed, opportunities in the funnel, then why should I expect the company to invest in my fund." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Demand Generation Agencies Marketing Proposals Buying Cycle 40

Biznology

NOVEMBER 11, 2013

TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. But what good is it if you haven’t identified the measurements that matter for your business.

Course 80

Course Planning Work Management Peer-to-peer 80

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

Litmus

MAY 3, 2019

Since 2010, we’ve seen over $18 billion dollars in M&A activity. The average return on investment is up from past years to $42 in return for every dollar spent on email marketing. At the higher tiers of the email industry, some massive mergers and acquisitions have rocked the industry.

CAN-SPAM 58

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 58

The ROI Guy

OCTOBER 21, 2009

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The ROI Guy

FEBRUARY 10, 2015

As well, B2B buyers are more challenging, with: Shorter attention spans, now only 8 seconds, less than that of a Goldfish Buying by committee, more risk adverse and involving more diligence in every decision to avoid making a mistake Intense economic focus – caring about the bottom line impact, return on investment and fast payback.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

The ROI Guy

AUGUST 4, 2010

A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. Less than two-fifths measured overall return on investment (ROI).

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

markempa

MAY 9, 2006

With the same tactics and budget as the previous year, return on investment was 120 percent greater than before. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Another client built consensus on their Universal Lead Definition and ensured the sales department’s total buy-in.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Webbiquity

FEBRUARY 1, 2010

Social Media’s Elusive ROI by CIOZone. 8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing by Jeffbullas’s Blog. Social Media ROI: Does It Matter? Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Chris Lake.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

The ROI Guy

SEPTEMBER 3, 2010

The fact is that according to the research, key marketing and sales enablement investments are not delivering the expected return on investment - improved sales effectiveness, and executives will not let the current trends continue without intervention. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Thats quite a large number considering offline avenues you have at your disposal can often cost more than social media marketing, and offer fewer success metrics to prove return on investment.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

The ROI Guy

APRIL 14, 2010

At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. As our annual surveys with IDC continue to indicate, over 90% of projects, especially those with high investment requirements such as BI, require financial justification and proof of bottom-line impact.

Vendors 40

Vendors ROI Gartner Cross-Selling 40

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 42% report an ability to prove ROI. 42% report an ability to prove ROI. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

EMagine B2B Blog

JANUARY 28, 2014

The reality is exactly the opposite – that the more bodies involved in a complex problem create more problems , beyond simply a diminished return on investment. This project worked well in 2010 because it had a more limited feature set. This is especially true as projects approach deadlines.

Work Management 40

Work Management Course Design Positioning 40

The ROI Guy

SEPTEMBER 21, 2010

in 2010 compared to 2009 levels. Marketing Growth Lags Revenue Growth IDC also tracks and compares marketing growth vs. revenue growth, and for the first half of 2010 the survey revealed that IT vendor revenue grew at a healthy 5.8% This is quite a change from 2009 budgets, which declined 8.3% compared to 2008. market spending growth.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

The ROI Guy

APRIL 16, 2010

The Alinean platform is used by leading B2B solution providers to create and deliver Web-based interactive Demand Gen and Sales Tool applications such as Executive Assessments, Return on Investment (ROI) Calculators, and Total Cost of Ownership (TCO) Comparison Tools.

Work Management 40

Work Management Marketing Management Tools Paid Search Agency 40

The ROI Guy

OCTOBER 20, 2010

IT solution providers must recognize this change in order to succeed over the next 5 years - moving from product / solution selling to value sales / marketing strategies - helping buyers quantify the business benefits, return on investment and value advantages of proposed solutions to frugal, economic focused buyers.

Gartner 40

Gartner Forrester Spending Budget Programs 40

Adobe Experience Cloud Blog

MAY 25, 2010

thirds (65%) of marketers say that CEOs and CFOs are making greater demands than last year for marketing to show a potential return on investment (ROI) as part of securing budget. In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.

CMO 48

CMO Forecasting Budget Programs ROI 48

QuanticMind

DECEMBER 5, 2019

Back in 2010, hotel and airline apps were just getting started, yet now they are just as important to the travel industry as other major businesses. . Achieving ROI from Advertising Investment . 45% of businesses in the travel industry say achieving ROI with advertising is a top pain point today. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

JUNE 16, 2009

quantified TCO savings) 5) On-going report card on how much realized value has been derived from prior investments Investments now on upgrading IT sales and marketing from 1.0 to match customers needs will be required to meet the demands of the strong recovery.

Forrester 40

Forrester Advertising Agencies Opinions Paid Search Agency 40

The ROI Guy

OCTOBER 5, 2010

As a result of investing significantly more on content marketing year over year, but struggling to overcome overloaded, skeptical and frugal buyers, the study indicated a large “confidence gap” in which marketers use tactics but are unsure of how effective they are. Return on investment in content marketing is not assured.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll? Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. While they’re both interesting reads and contain valid points, the idea that ROI and metrics are difficult to measure isn’t true. Read his blog here [link].

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

AUGUST 18, 2010

Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. If you to find out more how marketers evaluate their skills and efforts, be sure to reserve your seat for Econsultancy and HubSpot’s Best & Worst Return-on-Investment Marketing Tactics webinar , Thursday, August 19, beginning at 2:00 p.m.

Creativity 28

Creativity Advertising Mediums Marketing Budget Hubspot 28

The ROI Guy

NOVEMBER 12, 2009

According to John McCarthy, VP and principal analyst at Forrester, "The data shows no quick turnaround - it's going to be a tough year for services firms as clients increasingly ask them to justify the ROI for IT projects and provide more value for a lower price." Quantification of tangible value and return on investment are required.

Enterprise Management 40

Enterprise Management Work Management Marketing Management ROI 40

The ROI Guy

AUGUST 9, 2010

The level of commitment and investment clearly indicates the incredible rise in custom content marketing, and reflects the need for more personalized and relevant connections with ever-skeptical buyers.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40