Trending Sources

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that. But that’s for web analysts.

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

The Forrester Blog for Business. Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1.

Is social media effective for B2B lead generation?

Sales Lead Insights

talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. What’s all this have to do with social media? about a survey they recently conducted.

Lead 40

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.

SEM 24

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. Blogs.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. by HubSpot.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. June 8, 2009 8:09 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe to this Blog Email subscription: Delivered by FeedBurner Posts Atom Posts Comments Atom Comments About A mélange [may-laaNzh] is a mixture or collection of different things. Breathing our own exhaust?

Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Source: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009).

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7 What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?

B2B Tech Buyers Like Social Media

WriteSpark

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.           February 18, 2009 in Social Media | Permalink. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing.

Buy 2

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Sure, online video is hot, but how you optimize video assets? Social Tagging

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Michael VanDeMar Social Media Today Crystal King Forrester survey company blogs JupiterResearch/BuzzLogic Conversation Marketing Ian Lurie Remarkablogger Michael Martine del.icio.us Generate more comments? The most promising?

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. I go back the Forrester Technographics that I used so often when I was an analyst. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it.

Sales Enablement and The Economic-Buyer

Tom Pisello

3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. Learn more: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009. How Do You Fight Frugalnomics?

IT Spending Slows Further into 2009, making sales environment tougher

The ROI Guy

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

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IT Spending Slows Further into 2009, making sales environment tougher

Tom Pisello

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. August 2009 Online Marketing News. July 2009 Online Marketing News. June 2009 Online Marketing News. May 2009 Online Marketing News. Forrester Predicts Huge Growth for Social Media Marketing. April 2009 Online Marketing News.

Networking & Photos from the Sales 2.0 Conference

Acquiring Minds

During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last met Laura Ramos , VP, Principal Analyst at Forrester Research and blogger when I presented at the MarketingProfs ' B2B Summit 2008 in Boston and Scott Santucci , Senior Analyst at Forrester in San Francisco where I spoke at a MarketingSherpa B2B Summit a few years back (Laura and Scott posed for this photo that I took). Tags: Forrester Sales 2.0 The Sales 2.0 Garth and I spoke for a few minutes on best practices in using Jigsaw. world. Conference

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Forrester’s Boris Evelson has some thoughts in his, Forrester BI Maturity Survey Results Are In post. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Forrester’s Boris Evelson has some thoughts in his, Forrester BI Maturity Survey Results Are In post. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did.

Who is the social media voice for your business?

Beyond

You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Basically, the point of the research was to show that having a "live" person manning the chatroom, fielding enquiries from prospects, is a sound investment for 'big-ticket' B2B sales.

The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And that’s the point Forrester was making in its report: measuring earned media and shifting resources from paid to owned media is what will empower your brand in today’s world – not hanging on to traditional media planning and buying strategies.

Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." in the U.S. for the full year 2010, and 7.8%

Are You Reaching the Right CIO?

Savvy B2B Marketing

Here's a summary of the three archetypes featured in CIO Magazine's State of the CIO 2009 report: Function Head : These CIOs are primarily focused on activities that face the IT organization and are intended to achieve IT operational excellence. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Turns out that's not the case.

Are You Reaching the Right CIO?

Savvy B2B Marketing

Here's a summary of the three archetypes featured in CIO Magazine's State of the CIO 2009 report: Function Head : These CIOs are primarily focused on activities that face the IT organization and are intended to achieve IT operational excellence. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Turns out that's not the case.

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Tweet This! Digg this!

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Savvy Week in Review - November 6

Savvy B2B Marketing

by @forrester via @btobmagazine This comprehensive summary of a new Forrester Research study exposes the disconnect between what B2B marketers claim is their commitment to one-to-one relationships and what they actually do. Is it really November?! It's hard to believe we're headed into the heart of winter (an especially chilling thought for those of us in New England). Here it is.

Best of 2009: SEO Tips, Part 1

Webbiquity

He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Blogging helps. Social media works.

Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. An obvious win for companies looking to jump into Social Media is in the Customer Support area. If that isn’t a wake up call for Technology Companies, I don’t know what is!

The Longevity of Fun in B2B Social Media

Digital Body Language

The campaign has been picked up numerous times including a recent Forrester Groundswell award , and you can see from the chart that it shows little sign of stopping. If there’s one thing that B2B marketers seem to be hesitant about it’s having fun in their marketing efforts. We would all agree that fun content is more shareable, and infinitely more likely to go viral.

Savvy Week in Review - October 16

Savvy B2B Marketing

by @lauraramos Laura Ramos of Forrester explains how salespeople can use PeopleMaps, a tool from 7 Degrees, to prioritize which leads to pursue and mine relationships that can make warm introductions to prospective buyers. Looking for some good reads to close out your week? We've listed a few here that should get you going. Enjoy! - PeopleMap: A Real Tool for Sales Enablement? - Enjoy!

Forget Audience Segmentation – Segment by Conversation!

Buzz Marketing for Technology

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The problem is the (P) in the POST method. it was hard to find a “pure” grouping of these out on the Socialsphere.

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? " Read on to get their insights.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. According to one Forrester study, the payback of getting the right information in the right hands at the right time in sales alone could save up to 19% of SG&A expense. Read on to get their insights. Blogs. via Beth Harte).

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Blogs. Marketo's Modern B2B Marketing.