Social media in B2B: from platforms to content… Ten years later.
Exo B2B
JUNE 18, 2019
We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Above, the maturity according to CMI and below, according to Forrester. What is the relevance of social media for B2B? Mature or immature?
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