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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. They also created a series of videos featuring real women and girls discussing issues like gender stereotypes and self-confidence. That can be a good thing or a bad thing.

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How to take smart risks with lo-fi social content

Sprout Social

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. The Vevo catalog is mighty, featuring some half a million videos by 60,000 artists. Many videos, many views. The pandemic drives changes.

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Influencers: the key to content marketing

Biznology

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing. Key Takeaways.

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Best Marketing Strategy Insights of 2009

Webbiquity

Why is content marketing becoming critical? Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42.

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How These 5 Brands Use Educational Content to Engage Customers

Scoop.it

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.