Trending Sources

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

Do you have the content for your new site written, or will that need to be created by the vendor or through a collaborative process? Do you need a Content Management System for maintaining the site and keeping it up to date or do you think it's going to stay fairly static?

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. Content Marketing is your way to cut through the noise and hop over the barriers. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. HubSpot (Content).

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Even more: the content should match the phase in the buying process, from awareness to validation.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. ANY way that you put content onto the internet is a good thing.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. Companies churn out miles and miles of content. Heck, they need content too.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. Companies churn out miles and miles of content. Heck, they need content too.

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Content Consistency and Guinea Pigs

Junta 42

Above All, Content Must be Consistent Naturally, after the "Phary Incident", I thought about content marketing (but of course). A content marketing initiative, be it a blog, enewsletter or custom magazine, is a promise to your customers.

Spot 21

Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. –

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing. Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. ClickInsights: What is the biggest mistake to avoid in B2B Content Marketing?

Content Marketing Gaining in Popularity

Junta 42

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59 posts per day about content marketing, totaling 1,403 total posts.

Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

Very little of the content is focused on the publications themselves. So as publishers, corporations now need to give buyers content they need to live better lives or succeed in their jobs. Social media doesn't work without a content strategy.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

It's an easy trade: a bit of information for some content, right? Ah ha moment #1: By losing control of your content you can get a lot more visibility. Takeway: Unless you have a plan to follow up and nurture your leads now, strongly consider letting your content go viral.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

It's an easy trade: a bit of information for some content, right? Ah ha moment #1: By losing control of your content you can get a lot more visibility. Takeway: Unless you have a plan to follow up and nurture your leads now, strongly consider letting your content go viral.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. write compelling website content Advice on writing content which will best optimise your website for search engine traffic and be compelling for visitors. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa. Foremost is Content Shock.

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B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer.

Are You Creating Necessary Content?

Junta 42

Take a few minutes and do an inventory of the content you send to your customers and prospects.  When I talk with companies about creating content marketing , I usually talk about valuable, relevant, compelling and consistent content as core to a content marketing program. So often companies concern themselves with getting out the next post or next newsletter issue without doing the analysis about the significance of the content to their customers.

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

SEM 24

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Emails and direct mail are fairly static while website content can dynamically change on the go. This content should change based on the behaviours that the contact has exhibited over time.

Your Content, Their Content & the Brand

Junta 42

Ken offers some interesting thoughts on content and the customer conversation.  So how do companies leverage the power of content while continuing to be a steward of the brand? Your Content Almost everyone within an organization is creating content these days. Their Content Customers, writers, editors and experts are talking about your brand.  But the content goes far beyond these simple sentences and paragraphs. 

On Lead Nurturing - thinking beyond the send

B2B Lead Generation Blog

Review your options for content that addresses these concerns. Related posts: 5 Lead Nurturing Time Factors to Fine Tune Your Message Content ideas for lead nurturing and tactics to use   Lead Nurturing - Ripening the Right Bananas The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, " Strategy Beyond the Send " helpful.

Chex and Content - Where's Your Party Mix?

Junta 42

  And it's all because of relevant content. Where are you developing valuable, compelling content that is turning prospects into fans? Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.  How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Bulletize” content like services, background and education, and markets served where possible. Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide.

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Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

I think you’ll find “How to Use Existing Content in B2B Demand Generation Programs” helpful. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative.

Lead 36

Rethinking Shortlist Interviews

E-Quip

Narrow your content, avoid unnecessary elaboration (often a sign of nervousness), and talk slower. I spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

As you develop lead nurturing tracks this is extremely useful because you can leverage what you've learned to reuse that content again and again. But, in order to keep it effective, more than ever you’ll have to create meaningful, informative, attention-grabbing content. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor.

To register or not, revisited: could there be a third way?

EMagine B2B Blog

One of our earliest posts was “To Register or Not?” – way back in late 2006 – in which we looked at both sides of the burning issue of whether or not to insist on collecting visitors’ strategic information in exchange for allowing them access to some crown jewel of your content suite (typically a [.].

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Next to a few of their resources (white papers, eBooks, webcasts, etc), they indicated "new user" or "intermediate user" Instead of trying to have all of your content appeal to all of your readers, think of ways you can segment your readers and customize the content.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. The bad news: It’s not about content – so changing words like "Free" or "Click here" won’t make much of a difference. Keep it simple – no one has time to read a lengthy newsletter, even if the content is interesting.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

We've seen a lot of money being wasted on the Content Network, and we often have some triage to do. We are fans of Content for B2B, don't recommend turning it off completely (see below). How does the Content network perform for B2B accounts, and how has your use of Content shifted in the last year? The Content network has become much more transparent, and the tools to move the levers up and down have gotten better.

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Six Steps to Content Marketing Execution Success

Junta 42

Just finished this last post on content strategy before content marketing , then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Let's take these steps and relate them to our content marketing efforts. Those content areas become the core for your content marketing program (and your business).