Trending Sources

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. Read Forecasting Clouds' Top 20 CRM Blogs of 2009 I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka. Carfi.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

Do you have the content for your new site written, or will that need to be created by the vendor or through a collaborative process? Do you need a Content Management System for maintaining the site and keeping it up to date or do you think it's going to stay fairly static? Example: You say you want a website redesign. Who will be handling upkeep of the site, hosting, etc.?

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. New technology requires people with a new set of skills, nothing new about that.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. Content Marketing is your way to cut through the noise and hop over the barriers. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.  Over 45 breezy pages of good, solid advice about thought leadership and content marketing for [.] Add Comment Click here to cancel reply.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Even more: the content should match the phase in the buying process, from awareness to validation. Tags: Demand Generation content marketing failure lead nurturing lead scoring marketing automation project failure Not Enough Leads.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Content Consistency and Guinea Pigs

Junta 42

Above All, Content Must be Consistent Naturally, after the "Phary Incident", I thought about content marketing (but of course). content marketing initiative, be it a blog, enewsletter or custom magazine, is a promise to your customers. deviation in the regularity or consistency of the content product is like breaking that promise.   Not pleasant.

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B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

think you’ll find “How to Use Existing Content in B2B Demand Generation Programs” helpful. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. The post received a lot of great comments. Thanks Ardath. Now for Step Two.

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Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. Paying people to read our content?

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

As you develop lead nurturing tracks this is extremely useful because you can leverage what you've learned to reuse that content again and again. But, in order to keep it effective, more than ever you’ll have to create meaningful, informative, attention-grabbing content. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.   It’s a common phenomenon.

On Lead Nurturing - thinking beyond the send

B2B Lead Generation Blog

Review your options for content that addresses these concerns. Related posts: 5 Lead Nurturing Time Factors to Fine Tune Your Message Content ideas for lead nurturing and tactics to use   Lead Nurturing - Ripening the Right Bananas The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, " Strategy Beyond the Send " helpful. One step leads to another.and another." I agree. Define that problem from your customer's perspective.

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Content Marketing Gaining in Popularity

Junta 42

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59 posts per day about content marketing, totaling 1,403 total posts. Related Articles: A Corporate Media Checklist: Content Marketing on the Rise.

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Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

Very little of the content is focused on the publications themselves. So as publishers, corporations now need to give buyers content they need to live better lives or succeed in their jobs. Social media doesn't work without a content strategy. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. hmmm, why not?

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing.  Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. The 4P’s of Content Marketing. of Penn.

Are You Creating Necessary Content?

Junta 42

Take a few minutes and do an inventory of the content you send to your customers and prospects.  When I talk with companies about creating content marketing , I usually talk about valuable, relevant, compelling and consistent content as core to a content marketing program. So often companies concern themselves with getting out the next post or next newsletter issue without doing the analysis about the significance of the content to their customers. How do you create truly necessary content?   Your content needs to be the best. 

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Your Content, Their Content & the Brand

Junta 42

Ken offers some interesting thoughts on content and the customer conversation.  So how do companies leverage the power of content while continuing to be a steward of the brand? Your Content Almost everyone within an organization is creating content these days. Their Content Customers, writers, editors and experts are talking about your brand.  But the content goes far beyond these simple sentences and paragraphs.    Brand mentions will turn up in Tweets, comments on posts, YouTube videos and even in the content of other sites.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. Five Guys is all about great food and very happy customers. They understand their customers. Far from it.

Chex and Content - Where's Your Party Mix?

Junta 42

  And it's all because of relevant content. Where are you developing valuable, compelling content that is turning prospects into fans? Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.  How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. Joshua literally spent hours on the website, looking for just the right recipe to perform with Dad.   Why?

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Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

It's an easy trade: a bit of information for some content, right? Ah ha moment #1: By losing control of your content you can get a lot more visibility. " I knew that not requiring registration would increase how many people viewed your content, but I never imagined it would be that much. I've been thinking a lot of the registration process lately. What's the harm in that?

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

It's an easy trade: a bit of information for some content, right? Ah ha moment #1: By losing control of your content you can get a lot more visibility. " I knew that not requiring registration would increase how many people viewed your content, but I never imagined it would be that much. I've been thinking a lot of the registration process lately. What's the harm in that?

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. write compelling website content Advice on writing content which will best optimise your website for search engine traffic and be compelling for visitors. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing. HOW TO. HOW TO.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Ideally, do both. Acme Software Inc.).

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Six Steps to Content Marketing Execution Success

Junta 42

Just finished this last post on content strategy before content marketing , then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Let's take these steps and relate them to our content marketing efforts. Those content areas become the core for your content marketing program (and your business). Step 4: Strategy Now you can put together your content strategy once you have your goals, approach (listening posts) and attitude (secret sauce) in place. Attitude. Approach.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Emails and direct mail are fairly static while website content can dynamically change on the go. This content should change based on the behaviours that the contact has exhibited over time. Only display the content that the web visitor will find relevant or you won’t find them there very long.

100 Social Media & Content Marketing Predictions - The eBook

Junta 42

Thanks to our good friends at Zmags , we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. Last week we released the 100 content marketing predictions for 2010 , easily our most popular post of the year. You can view it here without signup!  

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Bulletize” content like services, background and education, and markets served where possible. Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.) That’s it – three or four recollections seem to be the max!

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray. It gets worse.

Rethinking Shortlist Interviews

E-Quip

Narrow your content, avoid unnecessary elaboration (often a sign of nervousness), and talk slower. I spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach. Some of my advice seems to diverge from the conventional wisdom in our industry. Don't rehash your qualifications.

To register or not, revisited: could there be a third way?

EMagine B2B Blog

One of our earliest posts was “To Register or Not?” – way back in late 2006 – in which we looked at both sides of the burning issue of whether or not to insist on collecting visitors’ strategic information in exchange for allowing them access to some crown jewel of your content suite (typically a [.].

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program.  Just think what kind of impact we could make with a $2 million dollar content marketing budget.    Boy, hire a few expert journalists to crank out some amazing content and you still have almost $1.9 The conversation made me realize that, even though content marketing is certainly a legitimate and growing field today , there are still so many reasons why (we, you, I) don't do it.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Next to a few of their resources (white papers, eBooks, webcasts, etc), they indicated "new user" or "intermediate user" Instead of trying to have all of your content appeal to all of your readers, think of ways you can segment your readers and customize the content. Related posts: Does Your B2B Website Content Create a Competitive Advantage? tell them!

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. The bad news: It’s not about content – so changing words like "Free" or "Click here" won’t make much of a difference. Keep it simple – no one has time to read a lengthy newsletter, even if the content is interesting. Use unique content and a slower pace. My guest today is Stephanie Miller , email expert and co-author of Sign me up!

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

We've seen a lot of money being wasted on the Content Network, and we often have some triage to do. We are fans of Content for B2B, don't recommend turning it off completely (see below). How does the Content network perform for B2B accounts, and how has your use of Content shifted in the last year? The Content network has become much more transparent, and the tools to move the levers up and down have gotten better. Due to better transparency and control, we use the Content network more than we did 12+ months ago in both B2C and B2B accounts.

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Social Media Stages of Involvement - Where You Should Be Spending Your Time

Junta 42

  Andrew is an expert at social media adoption, and breaks down the percentage of time brands (and in this particular case, custom content provider clients) need to spend on social media at certain points in the lifecycle of the social media tool. Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! The content chalupa. Foremost is Content Shock.

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