Trending Sources

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

Do you have the content for your new site written, or will that need to be created by the vendor or through a collaborative process? Do you need a Content Management System for maintaining the site and keeping it up to date or do you think it's going to stay fairly static? Example: You say you want a website redesign. Who will be handling upkeep of the site, hosting, etc.?

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. Paying people to read our content?

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. Read Forecasting Clouds' Top 20 CRM Blogs of 2009 I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka. Carfi.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. Content Marketing is your way to cut through the noise and hop over the barriers. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.  Over 45 breezy pages of good, solid advice about thought leadership and content marketing for [.] Add Comment Click here to cancel reply.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. New technology requires people with a new set of skills, nothing new about that.

Content Consistency and Guinea Pigs

Junta 42

Above All, Content Must be Consistent Naturally, after the "Phary Incident", I thought about content marketing (but of course). content marketing initiative, be it a blog, enewsletter or custom magazine, is a promise to your customers. deviation in the regularity or consistency of the content product is like breaking that promise.   Not pleasant.

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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! The content chalupa. Foremost is Content Shock.

P2P 115

Content Marketing Gaining in Popularity

Junta 42

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59 posts per day about content marketing, totaling 1,403 total posts. Related Articles: A Corporate Media Checklist: Content Marketing on the Rise.

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Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m. Create content for each state of the sale cycle. Produce quality though leadership content.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows. Functionally, these are pretty sophisticated products, although they don't usually meet all the needs of very large marketing organizations, such as fine-grained security and advanced content management. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Even more: the content should match the phase in the buying process, from awareness to validation. Tags: Demand Generation content marketing failure lead nurturing lead scoring marketing automation project failure Not Enough Leads.

Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

Very little of the content is focused on the publications themselves. So as publishers, corporations now need to give buyers content they need to live better lives or succeed in their jobs. Social media doesn't work without a content strategy. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. hmmm, why not?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Your Content, Their Content & the Brand

Junta 42

Ken offers some interesting thoughts on content and the customer conversation.  So how do companies leverage the power of content while continuing to be a steward of the brand? Your Content Almost everyone within an organization is creating content these days. Their Content Customers, writers, editors and experts are talking about your brand.  But the content goes far beyond these simple sentences and paragraphs.    Brand mentions will turn up in Tweets, comments on posts, YouTube videos and even in the content of other sites.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. Five Guys is all about great food and very happy customers. They understand their customers. Far from it.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. write compelling website content Advice on writing content which will best optimise your website for search engine traffic and be compelling for visitors. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing. HOW TO. HOW TO.

Are You Creating Necessary Content?

Junta 42

Take a few minutes and do an inventory of the content you send to your customers and prospects.  When I talk with companies about creating content marketing , I usually talk about valuable, relevant, compelling and consistent content as core to a content marketing program. So often companies concern themselves with getting out the next post or next newsletter issue without doing the analysis about the significance of the content to their customers. How do you create truly necessary content?   Your content needs to be the best. 

BtoB 19

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

think you’ll find “How to Use Existing Content in B2B Demand Generation Programs” helpful. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. The post received a lot of great comments. Thanks Ardath. Now for Step Two.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content.

BtoB 19

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content.

BtoB 19

Chex and Content - Where's Your Party Mix?

Junta 42

  And it's all because of relevant content. Where are you developing valuable, compelling content that is turning prospects into fans? Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.  How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. Joshua literally spent hours on the website, looking for just the right recipe to perform with Dad.   Why?

Sites 19

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

As you develop lead nurturing tracks this is extremely useful because you can leverage what you've learned to reuse that content again and again. But, in order to keep it effective, more than ever you’ll have to create meaningful, informative, attention-grabbing content. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.   It’s a common phenomenon.

100 Social Media & Content Marketing Predictions - The eBook

Junta 42

Thanks to our good friends at Zmags , we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. Last week we released the 100 content marketing predictions for 2010 , easily our most popular post of the year. You can view it here without signup!  

Change the Channel to Ignite Content

grow - Practical Marketing Solutions

By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. Lighting the fuse One of the key lessons I took away from The Content Code is that I needed to think about content distribution.

B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

We've seen a lot of money being wasted on the Content Network, and we often have some triage to do. We are fans of Content for B2B, don't recommend turning it off completely (see below). How does the Content network perform for B2B accounts, and how has your use of Content shifted in the last year? The Content network has become much more transparent, and the tools to move the levers up and down have gotten better. Due to better transparency and control, we use the Content network more than we did 12+ months ago in both B2C and B2B accounts.

CPC 28

On Lead Nurturing - thinking beyond the send

B2B Lead Generation Blog

Review your options for content that addresses these concerns. Related posts: 5 Lead Nurturing Time Factors to Fine Tune Your Message Content ideas for lead nurturing and tactics to use   Lead Nurturing - Ripening the Right Bananas The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, " Strategy Beyond the Send " helpful. One step leads to another.and another." I agree. Define that problem from your customer's perspective.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing.  Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. The 4P’s of Content Marketing. of Penn.

What Content Marketing Will Look Like in 2016: 40+ Predictions

Junta 42

It’s hard to believe that this marks the eighth year of our annual content marketing predictions. Regardless, it’s still clear that the content marketing space is the most dynamic and exciting sector in the marketing industry. While I am ever the optimist, my personal content marketing predictions for 2016 are a bit of a mixed bag (and are sure to be wrong).

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Ideally, do both. Acme Software Inc.).

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