ClearVoice

APRIL 20, 2021

If you’ve ever read an article on local SEO, Google My Business is probably the first thing you read about. Perhaps an article titled “How long does it take to see results from SEO?” Case studies. First of all, you need to do some local keyword research and decide where you’d like to focus your efforts.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

B2B Marketing Traction

JULY 2, 2014

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. According to research, they should be longer!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Contently

APRIL 19, 2017

According to a recent Verge article on the troubles of Instant Articles, “the camera is the keyboard” has become “a popular refrain” among Facebook employees. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research.

Social Media 167

Social Media Trends Emarketing Media 167

Exo B2B

SEPTEMBER 9, 2020

It goes to say that the choices are sometimes difficult to make between prioritizing the management of our time and the value of the content (articles, webinars, videos, Lives, rich content, etc.) Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. that seems to answer our questions.

Webinar Metrics 59

Webinar Metrics Branding Brand Identity Marketing & Strategy 59

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Content Standard

NOVEMBER 2, 2018

In 2009, we began to see major changes in the complexity of the algorithms. The calculations now included thousands of different factors before selecting what content comes up in feeds, taking into consideration information like the average time spent reading an article and specific trigger words indicating important events.

Social Media 109

Social Media Media Word of Mouth Content 109

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Martech Advisor

DECEMBER 17, 2019

In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

WriteSpark

FEBRUARY 18, 2009

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.           February 18, 2009 in Social Media | Permalink.

Social Media 120

Social Media Media Forrester Copywriting 120

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Academics join the fray: peer-reviewed articles and scientific publication is becoming more the norm as academics are starting to weigh-in with headier tomes. of the 2009 ISCRAM Conference.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Convince & Convert

APRIL 13, 2015

Dorie’s book centers around the fact that we are entering a phase in our economy in which as much as 40% of the American workforce will be freelance contractors by 2020, according to an Intuit study. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book.

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor. Stephanie Tilton.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

FEBRUARY 21, 2013

I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership? Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Here I talk about the final 5 classes. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. 5 MINUTES !!! We’ve already started to publish long posts.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). I came across two research studies that answer the last question with a big YES! I came across two research studies that answer the last question with a big YES!

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).      Related articles.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Marketing Insider Group

OCTOBER 21, 2015

This article originally appeared on the NewsCred Blog. Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. Methodology: Content Marketing Technology Startups Considered. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The ROI Guy

JUNE 22, 2010

According to a recent article by Information Age, the economic recovery is slowly easing cost cutting pressure on beleaguered CIOs, but at the same time innovation investments continue to decline. This bottoming process however does not mean new investments are off to the races.

Vendors 40

Vendors Communities Customer Surveys Cost 40

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. A study by John Coe and the Sales & Marketing Institute showed, “70.8%

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing! Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

FEBRUARY 18, 2010

Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” ” Being findable is not about seeding one article here and there in hopes it will draw attention. B2B Lead Generation Benchmark Study 2009. Related Articles.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40