article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. He said hello with a big smile and carried the conversation for what felt like an hour. He’s a master at conversation, for those of you that know him.

article thumbnail

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. These conversations are something every B2B company can do.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conversational Marketing, Social Media & Words That Work

BuzzSumo

Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. In this post, we will look at the power of conversation and the words that audiences love to read. Conversational Marketing: The Antidote To Declining Reach. LOVE Fuels Conversational Marketing.

article thumbnail

Questions over Keywords: Why the Future of SEO Strategy Is a Conversational Approach

Content Standard

For content marketing teams trying to keep up, SEO conversations can quickly turn into meandering affairs that range from high-level strategy to exceedingly specific technical implementation. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking. Turning Conversations Into Tactics.

article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs.

article thumbnail

Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content

Parse.ly

They have had to navigate uncertain and uncharted waters in their businesses, as a global crisis gripped nation after nation, and affected all economic activity. Making Content Conversions free. Conversions report settings. Luckily, last year our team launched Content Conversions. can do to help. Example Parse.ly

article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand. Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts.