Writing on the Web

JULY 4, 2012

Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

.- moving online and optimizing in order to do more with less. Laura discussed how different types of marketing activities are better for different marketing goals. For those moving to online marketing, Laura discussed the importance of Web 2.0 Lets sales carry on the conversation.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

ClickZ

NOVEMBER 6, 2020

Before we begin, let us tell you that digital channels or web-based channels are usually used by companies for the purpose of online marketing and promoting their product, service, and brand. Marketing has become an integral part of a company’s success and one cannot side-line it. History of Mopinion .

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. I think *everyone* can get to conversion on the web.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Outbrain

MARCH 19, 2019

Display, social, and native advertising are all online marketing channels that fall under the cost-per-click (CPC) advertising umbrella, and they all allow for highly optimized targeting that drives growth while helping you maintain and monitor the best possible ROI. Follow Purna on Twitter @purnavirji. Brad Geddes. Kirk Williams.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Webbiquity

APRIL 27, 2011

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Ambal's Amusings

NOVEMBER 12, 2010

Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage. But the true measure of depth of engagement is in making the transition to conversations. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. See that marketing takes over as many of the non-selling tasks as possible. Share effectiveness measurements from recent lead generation activities.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. I highly recommend that you query your database to understand how "active" your contacts are.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

For many years, investment in B2B marketing was largely an investment in faith. You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 4, 2010

In contrast, if those same reps are coached or scripted to inquire after the underlying issue, challenge, or topic that the white paper addresses, then you’ll be setting the stage for some very fruitful conversations.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. You can’t afford not to be part of that conversation. What’s more, social media supports SEO and even branding activities. So how do these different activities affect your visibility on the web?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

JANUARY 19, 2009

Tell us a little bit about how you got into B2B marketing and what you like most about it. I began covering B2B marketing after 10 years as a business and technology reporter. I was in San Francisco during the first Internet bubble, where I covered nascent online marketing strategies for publications like Wired News and Business 2.0.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. &# The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. Many people see blogging as an activity that takes precious time away from their "important" work.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Search Knowledge Bank CASE STUDY: Backup Technology Disaster Recovery specialist wins B2B Marketing Award for PPC campaign HOW TO. only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Marketers have been trying hard to keep pace with these changes.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. " (via @jaybaer [link] [link] Laneth Sffarlenn RT @trevoryoung: "Activate your fans, don’t just collect them like baseball cards."

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. 02 conversion rate – I don’t think so!

Social Media 124

Social Media Work Management Marketing Management Media 124

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. 2) Inbound Marketers - For Marketing Professionals. 6) B2B Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 7, WOMMA New York, NY: Join Google, Cisco and Wikimedia as they discuss issues that even the savviest of brands face today.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. link] Michael A. All rights reserved.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Adobe Experience Cloud Blog

JULY 7, 2010

Email is such a powerful tool for online marketers – it still earns the highest ROI in the digital toolkit. Marketers must keep their files very clean, mailing only to those subscribers who are active and engaged. Don’t carry all those records who have not responded (opens, clicks or conversions) in the past year.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Group Activities.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. All rights reserved.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. What a great, active fan base ! But seriously, THANK YOU. Incredible. Thought about putting the search box on your head, allowing users to search your brain!? No question!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Your customers and prospects are talking about you online. Your company needs to be part of that conversation. Online is where many people do their talking, so that’s where you need to be. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. All rights reserved.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Online Marketing Institute

DECEMBER 23, 2010

It is often positions 3 through 6 that have the best combination of cost-to-conversion (the searcher takes the initiative to move their eyes to the right side of the page.) Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117