Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

MAY 13, 2010

Activate your fans, don’t just collect them like baseball cards. RT @jaybaer: 18 Social Media Quotes My Wife is Sick of Hearing Me Say [link] [link] Trevor Young "Activate your fans, don’t just collect them like baseball cards." link] Paul Tagell "Activate your fans, don’t just collect them like baseball cards.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. lauraramos : #EE09: all this [marketing] activity amounts to 18 to 30% of the pipe. lauraramos : #EE09: Omniture measures conversion across channel and pipeline. The result was better than Eloqua could ever have expected. Congrats all!

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Eloqua Twitter Sales Management Lead Ranking 100

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

NOVEMBER 2, 2009

You can’t afford not to be part of that conversation. What’s more, social media supports SEO and even branding activities. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. So how do these different activities affect your visibility on the web?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. February 2010. Great stuff in February. I usually read it cover to cover. Assumptions Anyone?

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. link] Michael A.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Created: April 1, 2009. Created: June 20, 2009. Created: February 2, 2008. Members: 243,469.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Discover Opportunities If you’re actively listening, you’ll find natural opportunities to market your company contextually. You’ll probably never need your social media crisis plan.

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Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. What a great, active fan base ! But seriously, THANK YOU. Incredible. Thought about putting the search box on your head, allowing users to search your brain!? No question!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 25, 2010

RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Meltwater Buzz RT @jaybaer: A Social Media Scoreboard That Works [link] A Social Media Scoreboard That Works – [link] (via @jaybaer & @philsimon) #fb [link] Kim Brame RT @upwardaction: Great tool!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. So, giving you all the cred., I’ve forwarded your blog to him.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. Someone should buy Flowtown, pronto.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Online Marketing Institute

DECEMBER 23, 2010

It is often positions 3 through 6 that have the best combination of cost-to-conversion (the searcher takes the initiative to move their eyes to the right side of the page.) Bids – Bidding strategies that allow you to target specific positions on a search results page. Check out all the benefits ! ONE COMMENT ON B2B Hubs Or PPC?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Top B2B marketing posts for 2009 (hint: social media) =-. Focus on How, Not What I draw two conclusions from this data. Great stuff. I enjoy your blog.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Conversion actions are not all created equal (e.g. The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate!

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 14, 2010

At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”. Years ago, they were created over time through news stories and ad placements and customer activity.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. There are tons of free and paid tools out there that help you to monitor the conversations taking place. The Facebook page was a failure because they were not engaging their audience, they were just collecting names.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Fireside Learning : A network created for collegial conversation, for sharing thoughts about education. Huddlemind : for those who are actively shaping new thinking on education (Ning, Huddlemind ). Brandon Hall Research Innovations in Learning : This group is for.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Convince & Convert

AUGUST 18, 2010

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. An active agency social media presence will lead to expertise in the agency. Thanks for the kind words. Thanks, Jay!

PR 162

PR Social Media Paid Content Media 162

Hubspot

JANUARY 27, 2015

With over 1 billion active users, it’s safe to say that Facebook is alive and well. This unique approach to promotion proved to be extremely successful because social media was buzzing for days. The majority of their posts are pictures of nature, outdoor activities, and exercise tips, rather than just product promotion.

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Communication segmentation by social activity–now that is an idea with legs. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Check out bullet #2 here: [link].

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 13, 2010

You sound a lot more active and attentive. Not always with sterling results, but he knows his stuff. link] jaybaer Great advice! Along a similar vein, I was taught to always stand up when you're on the phone. I do all my home-based Webinars on my feet. link] jaybaer Oooooo. A Martanne's offer? That sounds quite compelling.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

markempa

MARCH 2, 2007

But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. " Its not about more activity. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. " Its not about more activity.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. That delta is much smaller for Facebook.

Social Media 161

Social Media Media Stats Statistics 161

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 51% of active Twitter users follow companies, brands or products on social networks. be conversant, and retweet others among his best practices.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 8, 2010

[link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace. Not Facebook; MySpace.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138