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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Customer interviews.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Let’s reflect on the year and evaluate the tools available to move forward. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Include relevant tools visitors can use.

Insiders

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Leveraging Google Suggest as a Content Generation Tool

nDash

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Übersuggest.

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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. He writes: "This book goes well beyond the simple idea that defaults and other choice-architecture tools can nudge people into desired behaviors.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. Year founded: 2008. Sellers have tool fatigue. It will take much more time, resources, and capital than you think to get to market momentum.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools. Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Follow these tips for success as you make your case for additional social media resources. Zoom out Under normal circumstances, requesting additional marketing resources would call for a clear pitch that explains the value for your team and overall strategy. If additional resources aren’t in the cards, don’t worry.