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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Working from home and using video conferencing for events and meetings , such as Zoom, are becoming commonplace. Continue the Lead Flow for Sales Development Reps/Business Development Reps.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Embrace hybrid events.

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B2B Demand Generation Predictions for 2021

The Point

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load. B2B Demand Generation Predictions for 2021 Click To Tweet.

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The 13 Best Real Estate Videos of 2018

Hubspot

And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. I've compiled the best real estate listing and agent videos to inspire you to create your own.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

21st Century Communications and Video Accessibility Act ( CVAA ). They updated them twice since then, in 2008 and 2018. No matter what type of business you have, generating website traffic typically leads to sales and conversions. By doing this, you gain a better hierarchy of the website, leading to a better user experience.