Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Heinz Marketing

FEBRUARY 8, 2021

So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. I think, Matt, I think I quoted you in my books saying, “Salespeople don’t close leads, they close accounts,” or something to that effect. ” To Engagio, to Demandbase.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Walker Sands

MARCH 25, 2020

As we continue following the campaign trail leading up to November’s presidential election, we’ve touched upon several tech-related issues and the role they’ve played, or not played, in this year’s multiple campaigns. Targeted Campaigns. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52