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It’s Data Privacy Day. Again. Still.

The Customer

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data. Manage your privacy settings.

Privacy 52
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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. People didn’t need my strategic help.

Open Rate 140
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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Copyright © 2008 Rensselaer Polytechnic Institute. Tetherless World Constellation Web Site.

Webcast 100
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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner. This is where Jivox comes into play.

eCommerce 114
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Quaero AdVantage CDP Bridges Identified and Anonymous Data

Customer Experience Matrix

It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. The split architecture of AdVantage is actually pretty common among CDPs, since anonymous and identified customer data are often kept separate for privacy reasons. AdVantage does that too.

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How Tim Cook is transforming the Apple brand

Biznology

Millennials have been a key driving force behind Apple’s success, so it is not surprising that these emerging brand values of Apple like trust, human rights, dignity, environmentalism, and privacy are consistent with the passions of this younger target segment. And there is also a business rationale for this focus. shareholder value).

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. Privacy Policy | Site designed by AMAInteractive a div. We are all used to seeing case studies and they are powerful marketing content. . – All Rights Reserved. Resources