Remove help keyword
article thumbnail

How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor.

article thumbnail

Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

I keep seeing “experts” talking about SEO today as it was in 2008. There is, of course, the technical mumbo-jumbo that works better than Ny-Quil binge drinking to help exceptional but generally normal people get a superb night’s sleep. Owning “Keywords” is far less important than it was. And that’s just not so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Make sure you’re not paying for irrelevant keywords. billion this year and increase another 10.9% billion in 2021.

article thumbnail

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222
article thumbnail

How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

Analysing buyer keywords such as “new phone system” resulted in a huge opportunity for them. It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. Example: At Brandwatch , we keep tabs on our competition online.

article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. This will help you identify and adapt the trends that will do the most for your brand.

article thumbnail

How B2B brands can benefit from social listening

Brandwatch Marketing

Analysing buyer keywords such as “new phone system” resulted in a huge opportunity for them. It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. Example: At Brandwatch , we keep tabs on our competition online.