B2B Marketing Directions

MAY 5, 2024

Data from "The CMO Survey" suggest that more change may be needed. In a 2016 survey of CMOs and other senior marketing leaders by the CMO Council and Deloitte, 33% of the respondents said the senior executives and board members of their company saw revenue growth as the primary mandate of marketing.

Fulfillment 70

Fulfillment B2B Marketing B2B CMO 70

Walker Sands

MAY 15, 2024

I worked in this world from 2008 until 2015, so I’m speaking from experience. Here are some takeaways for PR, marketing and communications professionals: Survey data pitched to journalists should be conducted by an independent third-party, and should not be too market-y. Surveys need to be independent,” he said. “We

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020. The digital marketing landscape looks totally different than it did in 2008 during the last crash.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. There was actually another dated 6/01/2208, which I treated as 2008.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Marketing Insider Group

MAY 1, 2023

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Have them read the boring keyword analysis too, but a captivating story will help them understand the business in a way that buyer survey data cannot.

Content Marketing 245

Content Marketing Planning Paid Search Agency Content 245

Buzz Marketing for Technology

JANUARY 5, 2009

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).

Web 2.0 100

Web 2.0 Customer Surveys Buzz Social Networks 100

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Yelp, founded in 2004, began to get traction. He did a fine job.

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The following represent generalized buyer insight observations on buyer behavior, which we hope to follow-up with more formal surveying. The COVID-19 pandemic has forever altered the global business economy. Digitization.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. According to a recent survey, the most common accessibility barriers are crowded pages with too much content, ReCAPTCHA tests, poor linking and navigation, issues with forms, and legibility. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG).

CMS Development 277

CMS Development Barriers Act-On User-Generated Content 277

Biznology

OCTOBER 16, 2019

political, business and religious leaders) has never been lower, according to the recent Global 2019 Millennial Survey by Deloitte. A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Their trust in traditional institutions (e.g.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. In surveys conducted last year by McKinsey , 50% of the respondents said their organizations have adopted AI in at least one business function, up from 20% in 2017.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Martech

JUNE 13, 2024

This accelerated after the recession of 2008 when many people in his industry were laid off as teams were downsized or eliminated. Take our brief 2024 MarTech Replacement Survey Well, sure, it was high because the email was different. Because he read about another brand doing that, and the click-through rate was off the charts.

CAN-SPAM 70

CAN-SPAM Paid Search Agency B2B Thought Leadership Deliverability 70

Zoominfo

AUGUST 3, 2022

We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. For instance, in 2008, the committee took nearly a year to declare a recession occurred.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

Buy 78

Buy B2B Opinions Customer Surveys 78

Top Rank Marketing

NOVEMBER 27, 2023

iPhone App Store was launched in July 2008. It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more. Eventually, there will be an AI for everything. It reached 1M apps in November 2014.

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93

BenchmarkONE

SEPTEMBER 17, 2020

Check out some of these figures to see why: According to 48 percent of companies surveyed in 2018, improving the online sales funnel was one of their top sales priorities. In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. . Sales Strategy CRM Stats. Another was investing in a CRM. .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. -->. Global Home. 04 January 2007. Information on competitors easier to find than that on other parts of their own organizations.

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. Design: Responsive design, legible font size, and tap targets.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Buzz Marketing for Technology

JULY 23, 2008

April 2008. March 2008. February 2008. January 2008. Over the last few weeks I have been conducting an online survey of UK SMEs and how they use the Internet/Web to communicate, share information and market themselves. July 17th, 2008. Martin De Saulles thoughts on the changing information landscape.

Peer-to-peer 100

Peer-to-peer Wiki RSS Skype 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. But what should you do when the dreaded r-word finally enters?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Valasys

MARCH 11, 2020

In recent research published by London Research & Hootsuite , 87% of companies surveyed stated that they wished to have unified customer profiles. The company is a marketing & advertising company found in the year 2008 & headquartered in Vancouver, BC.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. They do research. “A

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. This ongoing consumer engagement allows brands to build connections and create fans at scale.

Social Media 106

Social Media Work Management Marketing Management Social Marketing 106

Writing on the Web

JUNE 8, 2010

Online Surveys & Market Research. New Poll: What Do You Need to Master for 2008? Please take the poll, or just leave a comment if you use something not mentioned here… thanks! Related posts: Content Marketing Poll: What Bugs You About Your Blog? How to Start Blogging Today: It’s never too late to be a noob.

Business Blogging 100

Business Blogging Tagging Customer Surveys Online Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

New FIR Interview; Thursdays show; vote for FIR at Podcast Alley; David Phillips reports; the Media Monitoring Minute with CustomScoop; summary of surveys about mainstream media and the web; Prince Harry in Afghanistan: are media embargoes still valid today?; Posted March 03, 2008. © 2008 blubrry.com, a RawVoice Company.

Digg 100

Digg RSS PR Validation 100

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

Bannerflow

FEBRUARY 11, 2019

In a 2018 survey by the Association of National Advertisers (ANA) 12% of US respondents claimed greater speed as a key reason for moving operation in-house. . For top-level decision makers, the adoption of ad tech is a natural choice for marketers looking to move their processes in-house.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Hubspot

FEBRUARY 8, 2019

In a recent survey on how trustworthy consumers view various professionals , Realtors beat out only two others for the least-trusted award: politicians and car salespeople. Just 11% of participants in the survey said they believe Realtors can be "completely trusted." The source of the distrust?

Ethics 98

Ethics Rules Ad brokers Customer Surveys 98

Sprout Social

FEBRUARY 16, 2022

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Moreover, the company used surveys to collect information on what users enjoyed and preferred. In its early years, YouTube was all about how many eyes were on a video and how many people clicked through to watch it. 2012: Watch time.

Youtube 115

Youtube Lead Scoring Lead Ranking Ad Frequency 115

Marketing Insider Group

OCTOBER 9, 2013

73% of people surveyed wouldn’t care if the brands they use disappeared from their life. More than 70% of customers surveyed believe small businesses are more concerned about their needs than larger companies. a day in 2010, a decrease of 100 million since 2008. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Smashmouth Marketing

MARCH 19, 2009

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100