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How customer-hero stories help you connect better

markempa

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. I figured I want to help my customers bump up at least the next 50% because if you could get a 10% increase in productivity from that next 50%.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Companies are made of people with emotions and desires.

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A Journey from Consulting to Sales Enablement

Seismic

He has an extensive background in the consulting world and will be dropping by the Seismic blog periodically to offer insights into that world. Today he provides background on how he made the shift from consulting to sales enablement. 1 thing keeping folks at these top consulting from doing their jobs.

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Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Seismic

Like art, there’s not one stroke to success in consulting. How can you pull your consulting services apart? Consultant (now Seismic employee), Sam Theodosopoulos talks about his journey from Consulting to Sales Enablement. Today he provides background on how he made the shift from consulting to sales enablement.

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Is Your Business Ready for Mobile-First Indexing?

Webbiquity

Here are a few tips to help you to get ready for mobile-first indexing. Chad Crowe joined Techwood Consulting in 2016 through a merger and manages Techwood’s implementation and account management operations. This change could have a significant impact on any business. Check your analytics.

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MarTech’s event marketing experts to follow

Martech

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. She is chair of Search Foundation , which provides financial help for event, meetings, and catering professionals in crisis. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

This gives your business a mark of credibility that can help distinguish it from competitors. Each of these steps will help your local service business stay ahead of algorithm changes and stay in front of current and potential customers. Chad Crowe joined Techwood Consulting in 2016 as part of a merger.