Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. Customers expected more of their vendors because they themselves had to makeup for their own shortfalls, and with less budget to boot. the next B2B marketing crisis). . Advertisement.

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

chiefmartech

JULY 30, 2022

It’s fair to say that’s a different kettle of fish than B2B software, such as martech. In other words, that 103,528 number is a lower bound of the B2B software product universe. But it’s only the churn rate of existing martech vendors that I have a dark prediction about. Well, at least today. My best guess?

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Webbiquity

MARCH 24, 2015

As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. B2B companies that blog generate 67% more leads than those without blogs. Forbes ). • NewsCred ). • Rocket Post ). •

Business 100

Business Business Blogging Vendors Social Media 100

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Decision Software Inc.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Increasingly, buyers don’t trust vendor reps. ” Tackling Buyers’ Avoidance of Salespeople. Who takes the lead?”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Increasingly, buyers don’t trust vendor reps. ” Tackling Buyers’ Avoidance of Salespeople. Who takes the lead?”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Now, the opportunity to provide (relatively brief) feedback on significant purchases is still appreciated by most consumers and B2B buyers. Keep in mind you aren’t the only vendor sending surveys to this individual.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

B2B Memes

DECEMBER 6, 2011

” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” This situation is rapidly turning into a nightmare in B2B. Marketers claim to be journalists.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

Webbiquity

NOVEMBER 8, 2012

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Fashion & Beauty. • Social Media Marketing. Personal Finance. . Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !

Curation 100

Curation Blogger Content API 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Heinz Marketing

DECEMBER 20, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Review in order of priority: clients, employees, vendors, others of interest. Timmons, Harvard Business School/Babson College (1941-2008). What is your email management strategy?

Work Management 64

Work Management Marketing Management Amazon Vendors 64

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Zoominfo

DECEMBER 19, 2018

Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. For vendors, we help connect them with their ideal audience, and grow their customer base.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. And this digital transformation is happening fast. And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust." So, how do you do that?

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. In 2008, about 100 people visited the site every day. Welcome to the new world of B2B communications. Your feedback is welcome.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JULY 7, 2008

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website.

Social Media 100

Social Media Communities Wiki Work Management 100

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Content Marketing Institute

DECEMBER 5, 2017

Widen’s consistent delivery of high quality educational content builds trust and respect, and creates an affiliation deeper than simply using a tool from a software vendor,” adds Jake Athey, vice president of marketing.@WidenEnterprise’s Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Adobe Experience Cloud Blog

FEBRUARY 28, 2013

Trend #2: The 2008 recession permanently altered how companies approach revenue generation and measurement. No business completely escaped the impact of the economy in 2008. The Dawn of Marketing Automation [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. Just kidding, Big Brother is not hiding under the guise of B2B marketer. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results. Fast forward to 2005, and marketing with online content starts to take shape.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Zoominfo

OCTOBER 5, 2021

Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. For vendors, we help connect them with their ideal audience, and grow their customer base.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. Do you think that’s partly the fault of martech vendors as well? You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Industrial Marketing Today

JULY 23, 2010

Therefore, the easier you make it on them to share your site content, the more likely you are to be included in the final shortlist of vendors. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. However, they do have a strong influence. Creates Content Marketing With Lasting Impact ).

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. They can often negotiate better deals and availability.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52