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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Mathew Jade.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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3 Big trends converging for big branding opportunities

Biznology

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). • Sign up for our emails here.

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KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. PHOENIX, Ariz., Eric Cohen, Co-VP Programming, Yeager Marketing.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Case Studies. Content Marketing. Social Media.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

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Interview with Andrea Learned

Onalytica B2B

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities.