Adobe Experience Cloud Blog
MAY 9, 2013
Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.
BOP Design
FEBRUARY 8, 2022
When we started this company back in 2008, we understood how big of a challenge it would be to compete in such a competitive industry. It’s thanks to their support that we’ve been hailed as a leader in the space by The Manifest, a business news platform designed to help countless browsers navigate through the B2B industries.
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Onalytica B2B
AUGUST 23, 2017
“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.
ClearVoice
OCTOBER 19, 2020
While doing research for my book, ‘ Hug Your Haters ,’ I came across this interesting Adobe research: On average, B2B companies get 80% of their revenue from repeat customers. It’s the same situation in B2B, except the price of failure is even higher because purchases are more significant. A positive experience.
B2B Digital Marketer
MARCH 30, 2023
In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. Full circle!
Valasys
DECEMBER 18, 2019
B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?
B2B Marketing Zone Posts
DECEMBER 9, 2009
It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Need Content?
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