B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space. What is a ‘nudge’ in behavioral economics?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. B2B marketers can learn from them.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Over six in ten of the respondents (61.8%) were affiliated with B2B companies, and 97% were VP-level or above. edition of the survey.

CMO 52

CMO Customer Surveys Research B2B 52

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. One could argue that the building blocks for your B2B sales lie within your CRM. CRM on the Go.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) Over two-thirds (71.0%) of the respondents were affiliated with B2B companies, and 96.6% The following table shows how B2B marketers responded.

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

SEPTEMBER 18, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) Over two-thirds (68.4%) of the respondents were affiliated with B2B companies, and 95.6% The following table shows how B2B marketers responded.

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. Two of the six heuristics/biases tested in this study are particularly important for B2B marketers.

Buy 78

Buy B2B Opinions Customer Surveys 78

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. This all changed with what we call the Lehmann Shock in 2008.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Martech

MARCH 15, 2023

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. You need to be on top of everything all the time and long before the event begins. Before that he was V.P.

Event Marketing 112

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 112

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). .

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. A/B test your email marketing campaigns to improve them.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

BOP Design

DECEMBER 11, 2018

We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. Bop Design was informative throughout the process, giving us a deliverables timeline, and stayed on top of things.” – Marketing Manager, Evergent Group.

Design 59

Design Paid Search Agency Work Management Companies 59

Webbiquity

JANUARY 22, 2019

They’ll be sharing their experiences and guidance to inspire and inform you, whether you are a budding entrepreneur yourself or just want to better understand how business innovation works. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

SmarkLabs

NOVEMBER 18, 2019

However, it’s especially important for B2B companies. According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. 60% do not want to rely on a sales representative as a primary source of information. And that was in 2008. Or they’ll “keep you posted.”

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Outreach

SEPTEMBER 29, 2020

Modern B2B buyers are focused on outcomes. We already knew B2B buyer preferences were shifting. Buyers no longer start their search by scheduling sales meetings or calls — they seek out information on their own through reviews, demos, and other digital content. They’re ready to be sold on the outcome.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

B2B Digital Marketer

MAY 20, 2021

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. As B2B digital marketers, you must know the implications and responsibilities in handling all of this information. How have we set ourselves up to be ready for that privacy-first world?

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Exo B2B

MARCH 20, 2018

To adapt to a changing industry, Elka Suspension , a manufacturing company in Boucherville, collaborated with Exo B2B to transform its business model and embrace the digital age. However, following the financial crisis in 2008, the industry was severely affected and transformed. The analysis.

Digital Transformation 49

Digital Transformation B2B eCommerce B2B Sales 49

B2B Marketing Directions

JANUARY 14, 2023

For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. Instead of choosing between A or B , these companies find a way to have both A and B. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. According to the Institute for Scientific Information, Johnson is one of the most highly cited scholars in Business and Economics.

Ethics 71

Ethics Work Management Studies Resources 71

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

Sage Marketing

APRIL 12, 2023

Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2023. Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Find below a refined list of the 15 best startup podcasts for entrepreneurs, founders, startup CEOs, or anyone looking for valuable information to help grow their business in 2023. Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. . In fact, 81 percent of CRM software users access their information on multiple devices, like laptops, desktops, smartphones, and tablets.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. First, a moment of silence for the open rate. Start the change today.

Open Rate 140

Open Rate Email Marketing Planning Click Rate 140

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer. It was also ranked among the top 10 U.S.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing professionals. To Learn More.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? But now, take your entire corpus of product and service information and provide it to your end-customers, using a Revenue Digital Assistant. AI-powered Conversation Automation is spreading to both B2B & B2C industries.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98