article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

article thumbnail

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Tips 301
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 SaaS Conferences to Attend in 2021

accelerate agency

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

article thumbnail

Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

article thumbnail

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

article thumbnail

What Inbound Marketing Looks Like Today And How To Deploy It In 2022

Square 2 Marketing

With the INBOUND 22 conference kicking off the first week of September in Boston, it makes sense to investigate the current state of inbound marketing and how it’s being deployed in 2022. It began to show up in tiny blips and bleeps on the internet in 2007 before really starting to grow in 2012.

article thumbnail

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.