Sat.Apr 03, 2010 - Fri.Apr 09, 2010

It's All About Revenue

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5 Steps to B2B Marketing Success

Everything Technology Marketing

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever. Time to get ready

A top 10 of copy writing hates

B2B Marketing Online

Compelling copy is at the heart of any successful creative execution. So why do we see so many bad examples of copywriting when it comes to B2B marketing? It's as if briefs come pre-stamped with 'please talk to me as a big corporate machine rather than a human being'. This got me thinking about the things that I hate seeing in copy. All completely subjective - but it would be good to hear if others share my dislikes or have dislikes of their own. So here goes - a top 10 of copy hates : Exclamation marks - Sale! Vomit! This is one particular to my personal tastes. Can't button down a benefit?

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. March  2010. Great stuff in the world of B2B Marketing for March 2010.  The following are the top items from featured sources based on social signals. What are the latest trends in search? Which industry segments are most actively discussed in social media? We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business.  You heard me right.  Step right up and getcha some! Here’s what I found. Socialnomics blog by Erik. Digg (43).

10 Things You Must Do for LinkedIn Profile Completeness

WindMill Networking

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. The only way you get matched up and potentially completed is by having profile completeness.  So even if you are happily working, don’t you want to make yourself open to new opportunities should they come knocking on your door? Redefining LinkedIn Profile Completeness.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Follow Friday Blog Post

The CRAP Report

In response to Chris Brogan ’s tweet and subsequent blog post about turning Twitter’s Follow Friday into a more expanded blog entry, detailing why you think people should follow your recommendations, here’s my entry – The CRAP Report’s #FollowFriday list: . Plus, he’s got GREAT taste in music.  . abneedles – Adam Needles , from SilverPop, offers fantastic data and stats on B2B marketing. 

Savvy Week in Review - April 9

Savvy B2B Marketing

Here's a roundup of this week's thought-provoking posts to get your weekend started. Enjoy! ~ The Savvy Sisters How to Use Cliffhangers in B2B Marketing Content by @ardath421 Ardath Albee teaches us how to keep readers engaged by putting content out in stages Podcast on Blog Community Philosophy - by @markwschaefer Go behind the scenes of the popular blog {grow}. Did I mention he also cooks? Swoon.

Rebel Rant: Are They At it Again????

Phoenix Rising

RebelationsTV

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Remedy for the Overworked B2B Marketing Director

The Content Factor

B2B Marketing Directors are particularly busy these days. While the economy shows signs of improving, they are skeptical and cautious. They will believe there's an upturn when their budgets and headcounts go back up. Until then, they are running as fast as they can on the tightest resources. read more.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Rebel Rant: Are They At it Again????

Phoenix Rising

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Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. Mary Ann O’Brien’s midwest roots grew with the success of Gateway computers during her marketing career with the PC giant where she became Executive Vice President for Marketing.

A Simple Technique for Reducing Bounces & Unsubscribes

The Point

It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. The result: more hard bounces and unsubscribes. There is one simple technique, however, that can reduce the turnover. I was reminded of this lately when I changed companies (and email address) late last year. That’s crazy.

Customers don’t care about Channels

Buzz Marketing for Technology

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. But do you treat them the same in each channel? Do the owners of each channel interact with each other?

Stepping Out With Your Brand Without Slipping Up

Savvy B2B Marketing

Say the word “tradeshow&# to a group of sales and marketing professionals and ask them for the first word/phrase that comes to mind. I got answers as varied as “booze-fest&# to “waste of time&#. Very few mentioned anything related to being a productive way to advance their brand. believe the problem comes in the lack of focus most companies give tradeshows. Tale of Two Groups.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Make your Content Work Harder for You?

Connect the Docs

I have invited Bett Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media , a content marketing software company. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis? Did you ever wonder what else you could do with it all? Auditory (hearing). Tactile (touching).

Inside HP Software Social Media

Marketing Edge

Time 21:13. Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. The issue for many corporations is about process.

Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

Image by DavidErickson via Flickr. The temptation is enormous.   Each staff meeting is accompanied by a cacophony of demands.   Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.

Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. Social media highlights.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Interviews Part 1: Are you interviewing or just chatting?

WriteSpark

When you are interviewing a customer, are you really getting the information you need or are you just shooting the breeze? Of course you want to establish rapport with customers during an interview for a case study or other marketing project. And you want customers to feel comfortable in sharing their feedback or information for publication. You will likely find the interview is more effective.

New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

Tweet. When I first read Geoffery Moore’s  Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. nailed what worked and what didn’t work in technology marketing. Back then, we didn’t have CTOs (Chief Technology Officers) – we had DP (Data Processing) Managers, then IS (Information System) Managers. Wrong!

Whose Marketing Plan Is It, Anyway?

The Content Factor

There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Until marketers fix it, they will contending with their prospects instead of influencing them. Does your marketing organization suffer from this disconnect? To find out, take a look at your marketing plan for the upcoming quarter. If it is like many, it is driven by internal events like these: read more.

Appointment Setting Vendors Can Reduce Carbon Footprint

Smashmouth Marketing

Someone asked me recently where the Green in Green Leads came from? It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Last week's blog post sparked another discussion at a client meeting.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Element #4 – Personas – from there you can compile a buyer persona with a minimal investment.

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. There’s a very logical place for BI teams, processes, and technologies in CSR. CSR wraps the traditional, profit-making business efforts in ways that reduce their impact on both the environment and society.

Yelp and the Social Media and Business Equation

Ad Your Comment Here

[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about. 

Yelp and the Social Media and Business Equation

Ad Your Comment Here

[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about. 

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Get Ready for the iBoard

Marketing Finger

I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share.

Know When To Fold ‘Em

The CRAP Report

Ah yes – you know where that line comes from, don’t you?  While country music is not necessarily my go-to choice of music genres, I really love the song The Gambler by Kenny Rogers.  I love it for a couple of reasons, really.  Growing up, I can remember listening to it in my parents’ living room, on their 8-track player no less!  How does this relate to teleprospecting, though?  Get rid of them. 

Top 8 Tips for Launching a Collaborative Blog Without Bloodshed or Group Therapy

Savvy B2B Marketing

Last week, Savvy B2B celebrated our one-year anniversary. As we mentioned in that post, we have learned a LOT over the last year about managing a team blog. Over the next few weeks, we'll share our favorite tips. In our last post we talked about the benefits of collaborative blogging. For the six of us, this approach has been ideal, but not every collaborative blog is a bed of roses. Related Post

Does Meeting Goals Equal Success?

Phoenix Rising

Find Your Power RebelationsTV

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Does Meeting Goals Equal Success?

Phoenix Rising

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The Top 10 iPad Apps

Marketing Finger

It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad , the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad. Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market for apps designed specifically for the iPad. The Elements: A Visual Exploration. OmniGraffle.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. Thanks. 2) Ideas – Oh sure everyone has them, but truly some are better than others. Paul food shelter.

Research shows young procurement professionals embracing social web

grow - Practical Marketing Solutions

Planning on using the social web to market to B2B decision-makers?  According to just-released research from London’s Base One Group , you might consider the age of your target audience. In a comprehensive study of 503 UK B2B purchasing decision-makers, those under 30 years of age were twice as likely to be fans of the social web and use it actively as an information-gathering tool.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.