WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Avoid common grammar and usage mistakes that diminish the impact of your writing? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

SEPTEMBER 10, 2009

What techniques will help you write more compelling posts? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. You'd better be able to write a complete sentence." about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

NOVEMBER 3, 2009

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. 3) Write detailed product descriptions , again incorporating keywords.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

SEPTEMBER 25, 2008

Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you. I know you're busy, but whether you decide to write about this or not, do you mind if I send you updates from time to time on what's happening here?" Just send a press release.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

MARCH 4, 2009

For example, someone with an interest in enterprise data warehouse technology will probably read data warehouse blogs , watch data warehouse videos , listen to data warehouse podcasts , and follow people who write about enterprise data warehouse technology on Twitter.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

AUGUST 5, 2008

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Writing a guest post is an excellent next step once you have a relationship of trust established with a blogger.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 16, 2006

Writing in standardized language -- terms that we can all agree on -- is important for effective communication, as well as to avoid looking like an idiot. Since we've been online ( not "on line" or "on-line" ) for over a decade now, I thought I might be able to discover and share some proper web writing standards. Is it "B2B" or "b2b"?

Internet Marketing 20

Internet Marketing Advertising Mediums Distribution Template 20

WebMarketCentral

OCTOBER 18, 2007

She helpfully provides advice on how to find relevant blogs to comment on, track them, and write appropriate, productive comments. Once you have that, it's much easier to reach out to ask them to write about your product or service, or even offer to write an expert guest post for their blogs.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

MAY 23, 2007

Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web. Here's our (rather concise) conversation: WebMarketCentral (WMC): What did you do before Briefings Publishing Group / Douglas Publications?

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

APRIL 29, 2008

It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Writing a couple of posts per month (or less) is not conducive to getting traction with search engines, RSS subscribers or other bloggers. Gluttony: Avoid the "it's all about ME!"

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

SEPTEMBER 8, 2009

real estate, automotive, wedding photography, sports writing, air travel, nutritional supplements) as evidence of their SEO prowess. I randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here).

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

SEPTEMBER 23, 2008

15 Ways to Get Your Website in Gear by iMedia Connection Lisa Wehr , CEO and founder of Oneupweb , writes that if your online marketing efforts are coming up short, it may be a good time to take "a systematic look at how your website is performing and (develop) a strategy to address its shortcomings."

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

APRIL 10, 2008

Prodigious One of the original 4 Ps of blogging was persistence—writing new posts on a regular basis. Writing one new post per month, every month, would qualify as being persistent, but it certainly wouldn't be prodigious. Being prodigious refers to the frequency and volume of posting. First, there is no profit in making enemies.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

SEPTEMBER 6, 2007

After all, it's difficult to write on a regular basis about a topic outside of one's expertise. They have to be, to write about it week after week, when there's generally very little direct income involved. I receive numerous emails each week from PR folks asking me to write about their product or service.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

SEPTEMBER 15, 2009

Audette writes that "`Best practice' is a stale buzzphrase that offers zero competitive advantage.best practice in the enterprise? In SEO `Best Practices' Are Bunk , Adam Audette rants about the supposed uselessness of these tactics, and by extension the concept of best practices in any realm.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

AUGUST 1, 2008

Author Lynne Truss even managed with Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation to write a best seller on this sort of thing. Strange that the poster doesn't seem to be available anywhere online, but my junior high days were just a bit before Internet time. So be careful out there. Enjoy your weekend.

Tagging 20

Tagging Paid Search Agency Advertising Agencies Ad Agencies 20

WebMarketCentral

NOVEMBER 1, 2006

In response to this comment to my previous post on web writing standards (capitalizing "Internet," "web site" vs. "website," etc.), here is the consensus (such as it is) on e-words. According to Google Fight , "e-mail" wins over "email" by roughly a 5-3 margin. But you might communicate to your customers using either email or e-mail.

eCommerce 20

eCommerce Template Internet Marketing Google 20

WebMarketCentral

SEPTEMBER 18, 2007

Press releases are part of the old rules (though they still have their place): write about your company or its offerings, and distribute this information directly to journalists as well as through traditional services such as Marketwire , PR Newswire and Business Wire. And then they will write about you!”

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

JULY 9, 2007

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. And then they'll write about you!" That's online word of mouth. So what is interactive PR exactly?

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. There's very little to not like about this book.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JUNE 25, 2008

Oh well, at least I write my own stuff. How to Write a Strategic Marketing Plan , December 6, 2007—my take on how to write a strategic marketing plan, written after several Google searches revealed little of value on this rather important topic. Maybe I should set my goals a bit more modestly? and loyal readers.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

SEPTEMBER 5, 2008

Avoid the seven deadly sins of blogging , including pride (writing as though you're the only person who knows anything about a particular subject), wrath (using your blog to trash other people, companies, products or ideas) and sloth (not posting regularly or responding to comments).

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

MARCH 30, 2009

With that in mind, this post warns against potential SEO errors like crafting less-than-optimal page titles, writing too much for search engines (and not enough for human readers), and building links from low-value sites or bad neighborhoods.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

SEPTEMBER 10, 2009

And no, Jason Kintzler didn't pay me to write that! PitchEngine releases are typically picked up with half an hour of posting. PitchEngine is the most no-brainer, must-have PR investment my clients make. But I will let him quote me.) ** technorati tags: interactive PR PitchEngine social media releases online video Jason Kintzler del.icio.us

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

MARCH 8, 2007

A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog. GoogleFight is a great tool for determining which of two terms is most commonly used in web writing. The Services Insider Blog is focused on marketing and selling professional services.

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

APRIL 7, 2009

by Blogation David Rodnitzky is a big fan of the AdWords Geographic Performance report, and wants you to be too, going so far as to write, "if you have the Google Conversion Tracker installed, you are an absolute idiot not to check this report on a regular basis." Geographic Performance Reporting from Google: Don't Take This Feature Lightly!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

MARCH 7, 2008

Between TV appearances and speaking engagements on the west coast, Laura shared a bit about her start in marketing, writing with her dad, blogging , things brand marketers do that drive her nuts, and more. WMC: What made you decide to start writing? Here's the interview. It is part of the job and part of the fun.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Television marketing Tagging 20

WebMarketCentral

AUGUST 24, 2009

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JANUARY 30, 2008

Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JANUARY 5, 2009

At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Consider writing a Wikipedia page about yourself. If you can make the time commitment, start your own blog.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

DECEMBER 17, 2009

Julie Shumaker writes that "Setting realistic goals, measuring the right thing, and establishing a baseline" are all key parts of the process. Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Among his conclusions: more content helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

NOVEMBER 9, 2009

Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. And the reporting in trade publications, despite assertions of a "Chinese wall" between editorial and ad sales, has always been influenced by advertiser spending.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

OCTOBER 11, 2007

Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well). The social networking of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Networking takes time and effort. Ongoing effort!"

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

NOVEMBER 5, 2008

Jennifer Laycock writes that Twitter is like Post-It notes ; lots of them and in multiple colors. Annoying : Tweets which add absolutely no value to anyone, but are written just for the sake of writing something. Twitter can be difficult to explain to those unfamiliar with it. The rest of the world would care about this.why?

Twitter 20

Twitter Web 2.0 Digg Tagging 20