B2B Memes

SEPTEMBER 4, 2012

Viewing ethical mistakes in black and white makes life simple. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end. That lack of reserve leads all too readily to overreactions and unfair accusations.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

APRIL 20, 2010

What adds heft to this view is its basis in experience. In sponsored content, the deliverable is the promotion of the sponsor’s point of view. Anything that might throw that point of view in doubt has to be left out, “even if it is true and even if it might help the reader understand something better.”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

AUGUST 9, 2012

If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. It doesn’t necessarily mean that your views are correct or your writing is brilliant. Here’s another that might work for you. Combatting the Loneliness. Your voice can’t be heard in a vacuum.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. It doesn’t necessarily mean that your views are correct or your writing is brilliant. Here’s another that might work for you. Combatting the Loneliness. Your voice can’t be heard in a vacuum.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

OCTOBER 12, 2010

If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content. Of course, no matter what you as the blogger think, your audience has the final call. That was fine, but it wasn’t, to his mind, what we should do in a blog.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 25, 2011

Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. In the terms of commerce, journalists are becoming brands, potentially the equal of their employer’s corporate brand. To traditionally trained journalists, this may seem not simply unfamiliar, but unprofessional.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

JUNE 28, 2010

In this view, transparency is not in itself a guarantee of ethical content. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. In content marketing, that bias tends to be more transparent. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

NOVEMBER 24, 2011

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” Behind this perspective is a bias to professionalism.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

OCTOBER 19, 2010

They in turn have pushed the view that journalists aren’t commercially savvy. Spoken from a business point of view, the gist of the answer should be the same (i.e., In many cases they are the people who see content as just the stuff between the ads.”. Worse, it can sound weak, ignorant, and arrogant.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 17, 2011

You need to enlarge and shrink too often, or tap too many times to get to the better “reading view.” Paper pages just don’t translate well to the screen—the turns are slow, images build too slowly, the fonts are too big or too small. ” The articles might have been pretty good—but I don’t know.

RSS 100

RSS Paper Advertising Mediums Design 100

B2B Memes

MARCH 22, 2010

The entire episode can be viewed at Twit.tv. Rather, it’s trying to ensure that quality content always rises to the top, regardless of who creates it and what SEO tactics are used. In other words, it’s pretty much business as usual for Google.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

JUNE 24, 2010

Two blog posts today brought this to mind, one from the employee’s point of view, the other from management’s. Today, though, there’s a good chance you would take your free-agent mentality into your new job, and with your new boss’s blessing.

Act-On 100

Act-On Tagging Consulting Creativity 100

B2B Memes

NOVEMBER 16, 2011

That can be done in a variety of ways: instilling a brand voice into the content ( The Atlantic was once superb at this—you could always recognize its voice, no matter the author), incorporating brand references ( Wired ‘s Wired vs. Tired, for instance), or employing an identifiably distinctive point of view ( Reason , perhaps?).

RSS 100

RSS Content Branding Brand Identity 100

B2B Memes

MAY 9, 2012

They sound, rather, like received views, the trite and formulaic reactions not of a person , but of a type of person. This might not seem like the appropriate corrective to the all-too-personal Sutherland. But I suspect her reactions were not truly personal.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JUNE 2, 2010

I’ve shared this view since the late 1990s, and have a shelf of Perl, PHP, and MySQL books to prove it. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory. The only exception he admits is any journalist who plans to quit the business before 2020.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

SEPTEMBER 15, 2011

I can’t say with certainty whether subscriptions will transform my own view and use of Facebook (though if my daughter who refuses to friend me sees subscriptions as a way to keep me happy, it might). Though its four-page guidance for journalists helps ( PDF ), there are doubtless plenty of kinks still to work out.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

JUNE 24, 2011

I could respect his view, however, if I thought he was actually trying to get it right. A recent example, for me, is Frédéric Filloux’s critique earlier this month of a Jeff Jarvis blog post on the status of the article in journalism. In my opinion, Filloux simply gets it wrong.

Class 100

Class Press Opinions Paper 100

B2B Memes

JANUARY 10, 2011

But its very prevalence should ensure that well-written and thoughtful content with a unique point of view will be valued at its true worth. At the moment, low-cost commodity content is attracting all the attention.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

OCTOBER 8, 2011

But then one day, Joe, a Reed classmate who had recently entered Cornell’s MFA program, changed my view. My involvement with computers was a relationship of convenience for me, I felt, not a long-term affair. As he snapped it open, he explained that it was a personal computer, an Osborne 1.

Class 100

Class Rules Act-On Personalization 100

B2B Memes

MARCH 19, 2010

Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# She continued: Photo by MotleyPixel.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

AUGUST 31, 2010

Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. It can be an effective approach, but it’s not without landmines.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

MAY 6, 2011

But they were scrupulously insistent on getting their facts right, being open to all points of view, and serving the readers. In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. They weren’t, and he knew it.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

MARCH 9, 2011

I’ll often click through to the full blog if I want to make or see comments or view the original layout and graphics. But for anyone who reads many blogs each day, as I do, a good RSS reader is essential, and a full-text feed of each post is vastly more efficient than a summary. But clicking through is optional.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

MARCH 12, 2010

From an editorial point of view, such content may be hard to abide, since it’s usually more valuable to the advertiser than the reader. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. But from a business standpoint, it has its merits.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

DECEMBER 15, 2011

In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. After a year on the job, what, I wondered, would he make of Sherman’s and Conley’s concerns? Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

MARCH 26, 2010

In response, Lail gives the new-media comeback: “I don’t view comments as ‘letters to the editor.’ .&# So why, then, he asks, “would the same newspaper allow the public commentary in their online versions to turn into a virtual free-for-all of hate&# ?

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

SEPTEMBER 9, 2010

In my last year at Incisive Media we both attended an Outsell Leadership Forum and it was clear that we shared a lot of similar views about both the challenges business media would face over the coming years and the opportunities that might provide.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

DECEMBER 12, 2011

Rather than focusing when you take the picture, you let others focus it later, when they view the image, by clicking on the area they want to see clearly. But those data are limited and selective, in the service of a particular point of view about the reality you’re describing. You’ve probably heard about the technology already.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

JUNE 7, 2011

You don’t need to agree with your guest blogger’s point of view—in fact, it’s a good idea to look for a point of view that challenges yours. When you publish a blog post, you are taking on legal and ethical responsibility for it. But you do need to make sure that it comports with the editorial mission of your blog.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

NOVEMBER 30, 2011

November, not yet concluded, has already witnessed more visitors and page views than any previous month. When I tweeted about my content, it clearly got more page views than when I didn’t. Yes, adding an eye-catching drawing or photograph probably does increase the page views your post gets. It needs to be marketed.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

NOVEMBER 14, 2011

When dealing with events that span months, it’s much more convenient to view time as a continuous stream of weeks or days. Even worse, says Siracusa, is Apple’s Address Book, which “goes so far in the direction of imitating a physical analog that it starts to impair the identification of standard controls.”

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

DECEMBER 8, 2011

What was the pivotal moment that shaped how you view the post-print era? ” Has that view of your blog changed? Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. This blog is for me, not for you gentle reader.” Yes and no.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

APRIL 29, 2011

The view from the Prime Minister’s window is normally serene, taking in a tiled fountain and pruned ficus trees, but, by the afternoon of a day in late February, thousands of citizens had transformed the Casbah into what looked like a squatters’ camp. It faces north onto the Casbah, a plaza in the old quarter of Tunis.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100

B2B Memes

JULY 29, 2010

A rebuttal to Scott’s view that these words are marred by overuse and imprecision might be possible, but Parker never attempts it. More oddly still, after trashing lists of gobbledygook, Parker comes up with his own—the “real gobbledygook”.

Lead Scoring 100

Lead Scoring Lead Ranking Class Press 100

B2B Memes

APRIL 5, 2011

In Bady’s view, “at the core of the journalistic process is the act, inescapably, of taking other people’s texts, weaving them together, and then placing them under your byline (with appropriate citation) and profiting from the activity.”.

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

JULY 14, 2010

Without a point of view, content is just an audience speaking to itself. If you balance crowd-sourced feedback with the content creator’s point of view, you’ll have a productive conversation.

Curation 100

Curation Tagging Search Marketing Media 100