B2B Marketing Traction

FEBRUARY 6, 2015

It used to be that all you could do is view the information your contacts chose to share with you. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 21, 2011

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Bradley reviews the Z and F viewing patterns, referencing Nielsen as well, and explains the Gutenberg Diagram, which shows how readers view text-heavy pages such as newspapers or book pages. Why should you care?

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

SEPTEMBER 5, 2014

By the way, I created a One Page Marketing Plan spreadsheet that is easy to use and allows you to view your marketing task in one document. I don’t care if your written marketing plan is on a cocktail napkin. Now it’s time to make it happen! Feel free to download it from the link at the bottom of this post.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

JUNE 22, 2011

View Skyline’s webinar here or view the slideshow itself. Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

DECEMBER 17, 2013

Make sure when you do so, you get a “responsive” design that adapts to viewing on multiple devices. So if your site is more than five or six years old, it’s probably time to upgrade.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

DECEMBER 5, 2014

At the end of my review, I wanted to view the information about the survey methodology and process. It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. But, as I was researching the topic, I looked at a survey.

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

JUNE 6, 2013

How many visitors use mobile devices to view my site? What online campaigns are the most effective? What is the top content on my site? What keywords do visitors who spend longer on the site use? What browsers do my site visitors use? How do I exclude my own employee traffic to the website?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

OCTOBER 2, 2015

A one page plan allows you to view all your tactics in one place and see how they are interrelated. Google changed its algorithms to favor quality content in the form of long blog posts. Using quality visuals with your social media messages increases engagement. Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JANUARY 24, 2012

LinkedIn recommendations are viewed as more credible than others you provide on your print pieces and on your website, because they have to be entered into LinkedIn by the author, not by you. Here are some of the reasons why: In order to get recommendations, you must be connected to your customers.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

MARCH 18, 2013

A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 14, 2014

The percent of people viewing your site on their mobile devices is growing. Update your site with the latest technology to make sure it’s performing at top possible speeds. Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JULY 11, 2011

You can also view the presentation slides on Slideshare. You will learn how other B2B marketers use Facebook and Twitter with detailed examples of the messages they post as well as how much time you can expect to spend on Facebook, Twitter and blogging. Note: The photo in the presentation is from Flickr, Some rights reserved by o5com.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

APRIL 14, 2014

I also suspect that if a company had the pages, LinkedIn users rarely drilled down to view products and services, so the feature wasn’t used much. I feel that Products & Services was just a duplication of what is already on most websites. I suspect that most companies never built Products & Services pages.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

NOVEMBER 11, 2014

It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Use photos you have taken or royalty-free photos from sites like Flickr.com ( see my previous post about this ). Facebook can pose some challenges for display of photos on company pages.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

APRIL 4, 2012

At this stage, your product or service should be viewed as a cash cow. One way to gain market is by finding new or leveraging existing niche marketplaces. In this phase, your marketing costs might plateau or decrease. Milk that cow for whatever you can get! Your budget should be much less than in all the other stages.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

FEBRUARY 7, 2010

or higher installed to view this content. Please vote for your favorite below. Note that the 2010 ads will not display until the 4th quarter of the game ends. You must have Adobe Flash Player 9. src="[link].

Ads 100

Ads Buzz Display Spending 100

B2B Marketing Traction

MAY 31, 2012

” Ernst goes on to say that thought leadership marketing presents a strong point of view in an industry. Buyers want to do business with firms that share their outlook on the world and have philosophies on solving key problems that align with their own. Yet so many marketers only talk about their features and benefits.”

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

APRIL 29, 2013

This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. Some of the key factors are adding a photo, getting at least 3 recommendations, adding your education, creating a list of skills. Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

NOVEMBER 14, 2012

This is a nice view ( like the image at the top of this post , except there is a plus sign beside those skills you haven’t yet endorsed ). If you only agree with one or two of the skills, endorse them individually. You can also scroll to the skills section of your connection’s profile to endorse them.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

NOVEMBER 1, 2011

At this stage, your product or service should be viewed as a cash cow. One way to gain market is by finding new or leveraging existing niche marketplaces. In this phase, your marketing costs might plateau or decrease. Milk that cow for whatever you can get! Your budget should be much less than in all the other stages.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

JANUARY 15, 2013

Find out how many visitors view it with a mobile device. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) use real time data to target content; 2.) have a consistent, optimized image everywhere, and 3.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

FEBRUARY 23, 2015

Make sure the eLetter provider you use makes email “responsive,” which means the email is adjusted depending on what mobile device is used to view it. Use bullet lists and bold font to highlight key points. Include calls to action.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 24, 2012

Dissent – expressing differing views, questioning someone’s idea – actually increases creative output. Some of us learned long ago in brainstorming that there are no bad ideas. Lehrer says that research on brain activity proves this wrong.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

DECEMBER 7, 2012

A Forbes article in August 2012, Why QR Codes Don’t Work , makes a great point, that QR codes must link to a webpage optimized for mobile phones , since that is what is used to view the page! Great point – otherwise your viewer could be hampered by cumbersome scrolling to get to the information they expect to easily see.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

APRIL 14, 2011

When my activity on LinkedIn reached what I would call a critical mass, I began getting a lot more profile views, invitations to connect and inquiries. Just in the last weeks, LinkedIn announced that they exceeded 100 million users.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JUNE 19, 2012

They would walk up to people in malls, qualify them and invite them to view a new technology. Jill Feldman, President of Strategic Development Associates , mentioned that back in the day with early tech clients her firm did mall-intercept surveying to assess consumer needs for certain technologies.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this example I used the Search field and entered hashtag #SMX to view the stream of Tweets from a recent conference. How do I search Twitter by keywords or hashtags? You can search by keyword or hashtag to follow the conversation about a topic or an event. How do I start writing Tweets?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

APRIL 2, 2012

Bookmark cool graphics for your blog – as you surf and view images, graphics and icons, save those that inspire you. Maintain a list of topics – use Evernote , Notepad, a Word document, an Excel spreadsheet (Excel is what I use so I can sort topics in a variety of ways), or a folder to store topic ideas that come to you.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

OCTOBER 30, 2015

A responsive template automatically adjusts for whatever device (desktop computer, tablet or phone) is used to view the site. Oh, and I’ve run into several businesses that updated their site this year with a non-responsive template. The change took place in April 2015.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

OCTOBER 26, 2012

Studies have shown that website visitors view content in an “F” shape. Write in simple language – some say to a high school level provides the best readability for most visitors. Test the readability of your site with this tool by Juicy Studio. Design your content to fit the “F” scan.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

NOVEMBER 2, 2010

And, if they’ve been working for just one company, their view of marketing and knowledge of options may be limited to one company or industry. An out of work marketing professional is not committed 100% to your business because their number one objective is to find a job. Make sure your consultant is results-oriented.

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

APRIL 20, 2010

In the blog entry, My Shoe Fetish & Why Personas Are Invaluable for Marketing, Marketing Sherpa describes the process of creating marketing personas: “You create research-based characters each matching one of the very distinct groups of folks who visit your site or view your marcom.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

JANUARY 16, 2012

Scan a QR code and view a custom landing page on their smart phone? Do include a call to action. If your one sheet just says what you do or simply describes a product with no call to action, ho-hum! What do you want the reader to do? Pick up the phone and call you? Go to your site to get the free whitepaper about a product or service?

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

OCTOBER 18, 2010

You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 9, 2009

How does the state of the company affect their view of the organization? Questions to ask to identify what type of client you are working with are: “What is their personal motivation in the company or current situation?”. What is their personality?”. Of the world?”.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100