Marketing Insider Group

OCTOBER 6, 2021

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Your target audience shifted to watching your videos on their smartphones a long time ago. There will always be a place for longer-form and widescreen videos.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Vidyard

MAY 27, 2015

Creating awesome videos should only be a part of your video marketing strategy. You’ve invested a lot in your video marketing strategy. Help it grow using these five tips to manage, organize, and build your video library to meet your future marketing needs. Organization goes hand in hand with strategy!

Work Management 50

Work Management Video Marketing Webinar Metrics Top of Funnel 50

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

MARCH 7, 2024

It simplifies creating and scheduling personalized content, offers a centralized post library, and provides a visual calendar for better planning. Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 10, 2024

It will appear in the creator’s product list, store tab and video description – with YouTube promising more areas of discovery coming soon. No shopping video is needed. It is designed to help Shopping creators plan shoppable videos more efficiently. Affiliate Hub.

Youtube 86

Youtube Features Merchandising Sample 86

SocialPilot

APRIL 25, 2024

YouTube Studio is a tool that enables content creators to manage their channels, such as managing videos, analyzing the performance of the channel, responding to comments you’ve received, and driving revenue by adding ads to your videos. schedule your videos, reply to comments, and even turn on video monetization.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Animalz blog

MARCH 21, 2024

” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs. Publication Framework. For a long time, we’ve recommended a library approach instead. All brilliance is his, any errors and oversights our own.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

NOVEMBER 2, 2023

The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability. Vidable Insights analyzes speech, text and other visual video elements to produce content metrics and other data assets via a customizable analytics dashboard.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. But trying to build your own Resource Library is a pain!

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Biznology

JUNE 23, 2021

Because video is often the most efficient way to deliver information, many of these assets will be videos. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Martech

DECEMBER 18, 2023

Producing content variations like text, images and video. In addition to the AI tech itself, the only new component to the operational framework beyond these four foundational pillars is a shared data set — a collaborative prompt library. Integrate your prompt library metadata with your DAM to link prompts to resulting assets.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Marketing Insider Group

JULY 20, 2021

Have a content library. Having a content library of high-quality images, videos, and graphics can remove this hurdle and make it easy for employees to share content on a regular basis, as well as create their own using existing elements. #3. If the CEO is sharing on social media, others in the company will follow. #2.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Marketing Insider Group

MAY 15, 2023

When you segment your market, you can curate your content library and tailor messages to the specific expectations and needs of each group, ultimately creating personalized experiences that excite your audience members. Video Marketing. After all, 82% of online traffic comes from video content. Video Source: Adam Enfroy 7.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc.,

Creativity 115

Creativity Paid Search Agency Campaigns Advertising Agencies 115

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Salesforce Marketing Cloud

DECEMBER 5, 2023

This free video on Salesforce+ breaks it down so you can get started today. If you do go that route, there is help in the form of libraries and toolkits, which you will have to integrate once you put a team in place. Several libraries, such as PyTorch and MXNet , are open source, and you can use more than one in combination.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Marketing Insider Group

SEPTEMBER 1, 2021

Store these content elements in a library or repository so employees always have access, and can add their own personal touch (for example, the Sociabble platform comes with a Media Library tailor-made for storing easy-to-access and pre-approved visual content for sharing). Schedule weekly content for distribution.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month. Your video output is much lower?

Trends 158

Trends Video Marketing Correlation Business 158

Martech

AUGUST 28, 2023

The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. The video showcases how users can use the tool to gain insights into campaigns involving specific influencers and brands.

Campaigns 75

Campaigns Tools Brand Identity Branding 75

Marketing Insider Group

DECEMBER 20, 2021

Most importantly, they make your overall content strategy more intentional by giving you a holistic view of your entire content library. Gain a better grasp of your entire content library. Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Biznology

APRIL 1, 2020

Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement. Video messaging.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. YouTube Creator Studio (or YouTube Studio) is the video platform’s “command center.” Manage videos and live streams.

Youtube 116

Youtube Copyright Paid Search Agency Work Management 116

Webbiquity

MARCH 1, 2022

Still, roughly a third of assets in the average organization’s content library is three-plus years old. Video is the most popular content type, accounting for 14.9% Source: Content Engagement Report 2021 from PathFactory. B2B marketers are creating more content than ever before. No doubt there is some of that happening.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. Draw viewers in by creating the perfect video post Visualize this: It’s 2046, and you can create a social video projecting a hologram onto the viewer’s wall.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Sprout Social

JUNE 9, 2022

How to make a TikTok video. Now that you have your account set up, it’s time to start creating videos. The process of creating videos on TikTok is pretty similar to that of Instagram Reels. Both platforms allow you to add videos and pictures from your camera roll or record a new one. How to record a TikTok.

Ideal Customer Profiles 135

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 135

seo.co

OCTOBER 5, 2021

As the number of people accessing the Internet from mobile devices continues to increase, finding an alternative to Flash animation and video is essential for every website administrator. Web programmers have long used Flash for online games and video players, but with HTML5 gaining momentum, Flash development is most likely on its way out.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

Biznology

MAY 31, 2017

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Martech

NOVEMBER 13, 2023

.” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? “One was the limitations of stock libraries from the customer’s perspective. . We asked the founder and CEO, Analisa Goodin.

User-Generated Content 93

User-Generated Content Paid Search Agency Advertising Agencies Generation 93

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Biznology

FEBRUARY 10, 2021

This will demand superior video support to capture attention. Expanding video libraries through re-use. With more need for video assets, companies will need to improve the ROI on these assets by editing clips for re-use in social media and sales communication such as meetings and follow-up mailings.

Paid Search Agency 129

Paid Search Agency Consulting Demand Video Marketing 129

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Vidyard

JUNE 9, 2017

That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments. Explore a music library.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools.

Video Marketing 128

Video Marketing Tools Planning Paid Search Agency 128