Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 95

Marketing AI Storytelling Content Budget Programs 95

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Why We Undertook This Study At Marketing Insider Group, we’re constantly exploring new frontiers in content creation.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Square 2 Marketing

NOVEMBER 9, 2021

Video is taking the marketing world by storm. Now that it’s easy to create video, people are producing video right from their iPhones, publishing it directly to social media and using it on their website to drive engagement, leads and sales opportunities. But there is a difference between good video and great video.

Video Marketing 81

Video Marketing Product Content High Quality Lead 81

Webbiquity

APRIL 11, 2023

This post explores how AI can assist with content creation. These pieces may not have the same level of sophistication as something written by a human author, but they are still useful for giving readers an overview on a topic or filling in gaps when there is limited time or resources available for manual creation.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

JANUARY 8, 2024

Quick Takeaways Effective ChatGPT prompts, as used by 67% of marketing executives, significantly enhance AI’s content creation capabilities. The Importance of Great Prompts In the world of AI-driven content creation, the effectiveness of ChatGPT largely depends on the prompts we provide. We have to keep in mind its quirks.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Vidyard

NOVEMBER 2, 2016

If you’ve been a marketer for very long, you’ve probably experienced that moment when you realize your campaign (video or otherwise) doesn’t seem to fit with any other aspects of your brand narrative. The ultimate goal of a brand narrative is to align the big idea behind your video and content strategy to your brand. Step up and lead.

Video Marketing 50

Video Marketing Paid Search Agency Guidelines Budget Programs 50

Marketing Insider Group

APRIL 8, 2024

CustomGPT adjusts to your business’s language, tone, and objectives, making it versatile for various tasks like content creation or customer support. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data. Marketing Insider Group can help.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Oktopost

MARCH 19, 2024

From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences. With a solid marketing background, Etien shares all the expertise he’s picked up along the way.

Social Media 136

Social Media Media Startups Youtube 136

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

NuSpark Consulting

AUGUST 8, 2023

This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting. AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Marketing Insider Group

AUGUST 15, 2023

And more importantly, how can you streamline your content creation process to ensure a consistent flow of fresh content? Creating a content calendar might seem daunting, but it streamlines the creation process, making your content more efficient and effective. Content creation. Here’s a few suggestions: Idea generation.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. That’s because Michael is the king of content creation, and AI machines know it. This confirms what we’ve all known for a long time: content creation is key to keeping your name in search results, even on AI platforms. Get Cracking on Content Creation! How is THAT?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 137

Trends Content Marketing Content Marketing & Strategy 137

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

NOVEMBER 20, 2023

Prompt engineering, a subset of AI, focuses on guiding AI models to produce specific outputs, revolutionizing content creation to be more tailored and relevant. Video Source: Fat Joe They wanted to ensure that when you clicked on a link, you found content that was not only relevant, but also valuable. Let’s dive in.

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Marketing Insider Group

JANUARY 30, 2023

Fractional CMOs are mostly beneficial when a company: Needs a CMO, but can’t afford full-time leadership Needs help running campaigns identified by an in-house CMO Doesn’t need full-time leadership due to a simple marketing strategy To learn more about whether your business can benefit from hiring a fractional CMO, enjoy the short video below.

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This sentiment isn’t limited just to TikTok.

Barriers 127

Barriers Brand Identity Branding Content 127

Marketing Insider Group

FEBRUARY 20, 2023

1% 51% of businesses that invest in content marketing post content everyday Demonstrating your company’s expertise via content creation is key to increasing your content conversion rate Establishing an effective content marketing strategy and optimizing your content for conversions is the best way to increase your content conversion rate.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

NOVEMBER 8, 2022

Enjoy the short video below to learn more about the importance of link building. Video Source: Yoast. Successful content creation requires coming up with a solid plan and sticking to it. Online editing and creation tools are great for correcting grammatical errors. We like to call that “love at first site”.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. For video content creation, Runway.ml and Lately.ai.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Goodish Agency

AUGUST 24, 2023

Explore Wave.video's features and master video creation. This blog offers a step-by-step guide to create professional videos. Dive in!

Video Marketing 97

Video Marketing Features 97

Biznology

DECEMBER 6, 2021

What is video messaging? Video messaging is a communication solution with a much better chance of being viewed and understood than an email. The sweet spot for video messaging is when talking through a concept or a process with visuals is the most efficient way to give the viewer an Aha moment. Cost-effective videos.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Digital Asset Management 108

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 108

Vidyard

OCTOBER 31, 2013

On this, the scariest day of the year, the Vidyard crew wanted to bring you a horror video fit for a modern marketer. The post Franken-Bot: the Story of a Killer Video Marketing Creation! We’re proud to present our Halloween feature, directed by Blake (Hitchcock) Smith: Franken-Bot! Yeah y’do!

Video Marketing 51

Video Marketing Marketing Features 51

Buffer

JANUARY 4, 2023

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Goodish Agency

AUGUST 30, 2023

This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.

Case Study 105

Case Study Case Studies Studies Video Marketing 105

SocialPilot

FEBRUARY 19, 2024

Several professionals have sidestepped from using AI in content creation. AI-generated content, also known as machine-generated content, refers to text, images, videos, or any other form of media that is created with the assistance of Generative AI chatbots. Does using AI content violate Google’s helpful content guidelines?

Generation 97

Generation Psychographics Content User-Generated Content 97

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Just answer the questions in your videos and fit the keyphrase into your caption.

Budget Programs 122

Budget Programs Process Tools Pricing 122

illumin

FEBRUARY 29, 2024

User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. A great example to highlight the importance of this relationship is when Publicis ran ads for Fortune 500 company Novartis on videos from Matt Walsh, a well-known “internet troll.”

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Content Marketing Institute

MARCH 1, 2022

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget. Continue reading →

Video Marketing 143

Video Marketing Tactics Tips Process 143

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Get MarTech!

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Martech

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. It’s able to achieve this by offering a range of different formats so that brands can tailor their content better to their audience, from short-form videos to carousels.

Cost per Acquisition 111

Cost per Acquisition Demand Ads Google 111