SmartBug Media

FEBRUARY 15, 2021

Make sure to incorporate the following steps into your strategy workshop: Align on goals. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy. Define target audience and buyer personas.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Content4Demand

FEBRUARY 19, 2021

Our workshop session is filling up fast. This interactive workshop, Matching Campaign Goals with Content Formats , will walk you through the secrets to finding a rapt audience for your campaigns with the right formats at the right time. The session starts at 2:15 p.m. ET on Monday, February 22. Choose the Right Content Formats.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. How to Build Your Customer-Driven Growth Engine.”

Marketing Management 113

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 113

Content4Demand

MAY 14, 2021

There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!) Awards Season.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Tomorrow People

FEBRUARY 2, 2018

Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. The session: Targeting.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. The session: Targeting.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Matchcraft

OCTOBER 24, 2019

Challenge – Based on a monthly analysis, FCR identifies “risky clients” (new, certain verticals or low budgets). The workshops help advertisers better understand the tools that are being used to manage their campaigns. Workshops are the best way to do mass targeting – one workshop, many advertisers. .

Work Management 63

Work Management Marketing Management Mobile Advertising Training 63

Convince & Convert

FEBRUARY 2, 2015

From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive. He has been working hard to evolve the culture of content marketing ever since.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

Biznology

FEBRUARY 25, 2019

Keep your eye on latest trends to keep up-to-date about the transitions made within industry verticals. Attending digital marketing conferences, seminars and workshops will not only enhance your knowledge, but will also increase and expand your professional network. Conclusion.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Passes run upward of $3,000 for the official conference sessions.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

chiefmartech

NOVEMBER 18, 2019

The following is a guest post by Tony Byrne , founder of Real Story Group and popular speaker and workshop leader at the MarTech conference series. The above graphic is Real Story Group’s Omnichannel Stack Reference Model. Rethinking Integration.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

Salesforce Marketing Cloud

DECEMBER 7, 2022

Audience-specific messaging likely yields personas that target a specific role within that vertical. We run a “hero workshop” to align the team on the key persona characteristics and messaging. For example, if your audience is broad, you may want high-level personas that represent larger teams. Cross-Team Alignment.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

ClearVoice

AUGUST 3, 2019

Business jargon can be a useful form of shorthand for professionals in the same role, company or vertical. Examples: Thought shower ; idea shower ; workshopping, creativizing. Business jargon is a set of specialized words and phrases used by individuals in an industry or profession. Begone with the Bob-the-Builder vocab.

Peer-to-peer 68

Peer-to-peer Business Advertising Agencies Conference 68

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Passes run upward of $3,000 for the official conference sessions.

Marketing AI 88

Marketing AI Advertising Agencies Planning Broadcasting 88

KoMarketing Associates

AUGUST 13, 2019

Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. So why is ABM so good at bringing Sales and Marketing together, when countless workshops, retreats, and company initiatives have failed at this before?

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. So why is ABM so good at bringing Sales and Marketing together, when countless workshops, retreats, and company initiatives have failed at this before?

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

Buzz Marketing for Technology

JUNE 17, 2015

Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Contify

SEPTEMBER 24, 2020

Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Hubspot

JANUARY 9, 2018

Run three-day referral techniques workshop. If you’re a SaaS company, you should note vertical-specific software is becoming more popular. This section summarizes your game plan for hitting your revenue targets. Here are a few examples: Objective: Increase referral rates by 30% this quarter. Hold sales contest for referral sales.

Marketing Budget Creation 101

Marketing Budget Creation Planning Enterprise Management Marketing Budget 101

Contify

AUGUST 25, 2020

Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Content Marketing Institute

NOVEMBER 14, 2017

About.com, renamed Dotdash , focused on verticals where it could become a go-to resource for particular audiences. Instead of creating content for practically everyone, Dotdash believed it had a competitive advantage in six verticals in which it would go narrow and deep on each topic. Click To Tweet. Are you niche enough?

Content 97

Content Differentiation Lead Scoring Lead Ranking 97

Strategic-IC

JULY 3, 2020

You know, the same industry, the same sector, the same vertical, the same business challenge. And that's where we would look at a One-to-few programme but then in a One-to-few programme we're looking at a cluster of around 15 to 20 accounts where there is something in common.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Strategic-IC

NOVEMBER 17, 2022

Another way to think about ABM is that it is a means of looking at one account or a group of accounts that have similarities – for example, business challenges, they belong to the same vertical, etc. We would typically suggest upping the level of personalization to around 15 to 20% for a cluster of accounts.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Optinmonster

MAY 20, 2022

You can also use the Event Setup Tool to set up events without modifying the code, unless your business is in a regulated vertical such as investment banking, pharmaceutical, retail, and others. Step 4: Add the Standard Event Code to OptinMonster. The easiest way to connect your Meta Pixel with an OptinMonster campaign is Success Scripts.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Outbrain

MAY 20, 2020

So many different verticals can work, due to the nature of the traffic being so diverse with many targeting options available. Whereas, with native traffic, a wide array of verticals can be promoted successfully — from pay-per-lead to pay-per-purchase, and everything in between. The word “potential” comes to mind.

CTR 37

CTR CPC Cost Per Click Advertising Funnels 37

Terminus

OCTOBER 29, 2021

The goal is to tweak your value proposition and other strategic messages to fit the target accounts, vertical and job roles. Based on ICP interviews, we make a list of value proposition hypotheses for our target vertical. In addition, our client added their own workshops to most days of the program. Account Research.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

AUGUST 11, 2015

Conference attendees are professionals to experienced decision-makers from a wide spectrum of cross-vertical industries. The 2015 event is moving to a bigger venue to accommodate the growing demand, and it will be full of practical sessions and workshops.

Planning 50

Planning Best Practices Conference Cross-Selling 50

The ABM Agency

APRIL 10, 2023

Platforms like LinkedIn offer a wealth of opportunities for engaging with prospects at every stage of their customer journey by sharing valuable insights, thought leadership pieces, or even hosting webinars catered specifically towards their industry verticals.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Heinz Marketing

JUNE 7, 2021

Actually, today wrapped up a number of workshops with our sales teams who are very anxious to get out there and talk to our clients about this new offering. And then also we’ve had several workshops across our executive team using some of our own frameworks to figure out what is the voice we want to have out in the marketplace.

Forrester 120

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 120

Adobe Experience Cloud Blog

AUGUST 8, 2012

This 2 part blog is the result of a series client lead nurture workshops. Here are some examples of segments: Segment by vertical – Some clients feel it is critical to speak to each vertical differently – for example Automotive leads get one type of message. 2) Who will enter any track at all?

Lead Nurturing 48

Lead Nurturing Lead Ranking Sales Qualified Leads Design 48

Heinz Marketing

AUGUST 30, 2021

So, my speaking engagement side, so if you look at Sales for Life’s revenue line item, we did a quarter million dollars a year in speaking and workshops. I either have a geographic focus, I have a verticalized focus, or they’ve given me named accounts because these are big sexy logos that I need to focus on.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Strategic-IC

JULY 28, 2021

Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. Further, into the buyer’s journey, highly personalized hub pages, themed resources, interactive games, and workshop offerings will make target accounts engage. ABM program type: One-to-few. Degree of personalization: Medium. Personalized at.:

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Strategic-IC

JULY 3, 2020

You know, the same industry, the same sector, the same vertical, the same business challenge. And that's where we would look at a One-to-few programme but then in a One-to-few programme we're looking at a cluster of around 15 to 20 accounts where there is something in common.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

ViewPoint

JULY 26, 2012

Now is that going to be something, for instance, we have a workshop, we walk out of the room, and then we forget about it seven days later? ’ And the biggest thing that it takes in many cases is consistency.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

Terminus

JULY 10, 2020

Do any of your top target accounts fall into the same industry or vertical? During a time like this where the Terminus team is focusing on helping over selling, we use this channel to promote educational workshops or free customer training sessions. In this example, we target any B2B SaaS target accounts with this specific messaging.

Account Based Marketing 26

Account Based Marketing Advertising Channels Email Marketing Examples 26

Marketing 261

SEPTEMBER 19, 2017

Does your audience differ based on the vertical? The customer questions were adapted from Growth & Convert’s content marketing workshop, October 2016. Who are your competitors (both direct and indirect)? How long that it take your customer to make the purchase? Where is the bulk of your customers located?

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Single Grain

JANUARY 9, 2024

In this blog post, we’ll explore the future of monetization for content creators, specifically focusing on diversifying income streams and vertical integration. The Promise and Challenges of Vertical Integration Vertical integration is a revenue model where creators build their own companies or products.

Business 52

Business Verticals Merchandising Lead Ranking 52