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The Art and Science of Prompt Engineering

Marketing Insider Group

Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool. What Is Prompt Engineering? The result? Those days are long gone.

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Image credit: US Indonesia But it’s time for a refresh. is being used, this should be seamless, but it’s vital to check.

SEO 245
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How to Make a Splash with a New-to-the-World Website

Webbiquity

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. Here are 12 of the top directory sites to get listed on.

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Why Google Magi Will Force You to Rethink Search

Marketing Insider Group

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s where keyword clustering comes in.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance. Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content.

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? Quick Takeaways SEO forecasting is about proactively navigating and preparing for changes in search engine optimization, rather than just reacting to them. What does this mean for us?