B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

Brandwatch Marketing

MARCH 7, 2023

people watching digital video content 78% of people watch online videos every week , 55% watch every day It’s estimated that video will account for 74% of all online traffic in 2017 [bw_banner_cta type=1 url=” [link] /” button=”GET THE REPORT” title= “What can billions of tweets tell us about the world?

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Reviews: Populate underneath website URLs to draw users’ attention and increase trust. We all know Twitter as a prominent social media platform.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 96

Twitter Comparison Ideal Customer Profiles Click Rate 96

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

KoMarketing Associates

SEPTEMBER 8, 2020

Do personalize your LinkedIn URL. Click Edit public profile & URL in the right rail. Change your URL to whatever you want it to be. In our article about LinkedIn video marketing, one expert said he posts video content twice a week, then variations on text or image posts the other days of the week.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

FEBRUARY 5, 2019

Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs. Search Result URL Information. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered.

SERP 120

SERP Features Top of Funnel Display 120

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 58

Twitter Promotion Tips Television marketing 58

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Marketing Insider Group

JANUARY 4, 2021

See video below for an SEO checklist). There are technical aspects, including URL formatting, meta descriptions, and alt tags. Twitter makes sense, as well. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

JULY 26, 2021

Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads. Link descriptions – 30 characters (20 for carousel ads and in-stream video ads). Within the last few years, Twitter increased Tweet character counts from 140 to 280 characters. million posts.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

seo.co

FEBRUARY 1, 2023

Images, videos, descriptions, contact information, links and posts are all important to finishing your listing. Use simple, SEO-friendly URLs Most content management systems have switched to using friendly URLs by default, but there’s one more thing you need to remember when creating your URL structure: keep it short.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Valasys

JULY 31, 2023

Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters. The tool should be flexible enough to accommodate various content formats, allowing you to create a diverse range of content types, from blog posts to videos.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Run an attribution report in HubSpot or a similar conversion report in Google Analytics to identify these URLs. Video Promotion. Even $20 to $50 per week can make a difference.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Conductor

JANUARY 24, 2020

If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Let’s say that this move kills CTR for URLs in the featured snippet box. Will more sites implement snippet-control markup to tell Google not to include that URL as a snippet?

Features 111

Features SEO CTR SERP 111

Optinmonster

MAY 11, 2020

Finally, we’ll include a 2-minute video that shows you how to target OptinMonster campaigns to specific referrals. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Brightedge

JANUARY 20, 2022

The interface displays several site metrics, including the percentage of “Good URLs” and the total number of desktop impressions, along with statuses of Core Web Vitals. John Mueller: URL Changes Can Take Months to Process. Therefore, when a site changes core parts of its URL, every page address in Google’s database needs updating.

SEO 59

SEO Allocation Webinar Metrics API 59

Oktopost

NOVEMBER 30, 2023

Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. Content: Identifies the specific content piece that was clicked on, such as a recruitment video. Are there discussions about your latest video on X?

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Brightedge

JANUARY 20, 2022

The interface displays several site metrics, including the percentage of “Good URLs” and the total number of desktop impressions, along with statuses of Core Web Vitals. John Mueller: URL Changes Can Take Months to Process. Therefore, when a site changes core parts of its URL, every page address in Google’s database needs updating.

SEO 52

SEO Allocation Webinar Metrics API 52

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

RebelMouse

JUNE 8, 2021

But tweets are not all the same size, and because of the way Twitter has coded them, they dynamically change their height as their elements come through, i.e., a photo, video, or screenshot can all change the size. So this new behavior will work for all tweets that get embedded using the URL upload technique described in this post.

Optimization 52

Optimization Twitter Traffic Google 52

Trade Press Services

DECEMBER 4, 2023

The buttons can link to any URL, improving targeted lead generation from LinkedIn. LinkedIn has improved its search filters for content including videos, job posts, live videos, images, newsletters, articles and documents. Users can now edit images and video, including cropping and resizing images or adding captions to audio.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Optinmonster

DECEMBER 8, 2023

But if you’re just looking for a simple coming soon WordPress plugin, it might be the right choice for you Features: Works with any WordPress version and theme 100% responsive Custom logos and branding Background video Custom CSS Translation tools CMP has a 4.5-star The plugin also includes over 90 Pro WordPress Blocks.

Best Practices 103

Best Practices Landing Pages Template Work Management 103

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? Contact us to discuss your needs or visit us on LinkedIn, Instagram, Facebook, and Twitter. How are they engaging with users? What are they doing well? How would you improve on their efforts?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Buffer

MARCH 9, 2023

Juhli Selby 's engaging About section Finally, an underrated tip is to make sure you’ve customized your LinkedIn URL. Attend LinkedIn events : LinkedIn users often host events using the platform’s audio and video capabilities. Get inspired by these About sections from LinkedIn's blog.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Convince & Convert

SEPTEMBER 30, 2021

Think about your own LinkedIn connections and Twitter followers. Video tools that allow for viewability reporting, like Vidyard GoVideo. Campaign URL builders and short URL providers . Remember: Those who are paying attention to your channels are not necessarily who is the most active. . Co-workers and colleagues.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

ClickZ

JUNE 15, 2023

Getting your blog URL rank as an answer to at least one of those follow-up questions is a great way to generate more traffic from Google: Ensure that your blog enables the buying journey Too many ecommerce blogs give no hint that there is a company selling related products behind that content. She can be found on Twitter @seosmarty.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Wondering how? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Moz

OCTOBER 15, 2020

Note: #3 isn't covered in the video, but we've included in the post below. Video Transcription. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. Howdy, Moz fans.

SEO 64

SEO API Tips Best Practices 64

Content Marketing Institute

MAY 23, 2018

I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. Bit.ly – when you want to track your URLs. Having a URL shortener like Bit.ly (free and paid) has helped me track specific messages I want to draw people to. It’s the best. Click To Tweet.

Marketing AI 104

Marketing AI Tools Planning Advertising Agencies 104

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Sprout Social

SEPTEMBER 22, 2022

They help YouTube understand the content of your video and help your video show up in search results. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos. How to add tags to YouTube videos.

Tagging 92

Tagging Youtube Marketing & Strategy User-Generated Content 92