Marketing Insider Group

JUNE 1, 2021

Your efforts, campaigns, and strategies are all trackable and measurable. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Top Rank Marketing

APRIL 18, 2024

Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. At the minimum, edit out off-topic conversation, long pauses and false starts. Low startup costs.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Marketing Insider Group

JUNE 2, 2021

Learning to create content that showcases your expertise without being salesy positions you as an authority in your field, and building trust in your brand is critical for content marketing success. The course assumes nothing, starting with the basics and working its way to more complex topics. Truly, it is the future of marketing.

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility.

Social Networks 179

Social Networks Business Work Management Social Media 179

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. What’s yours?

Social Media 138

Social Media ROI Media Cross-Selling 138

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How to Measure the Success of Thought Leadership Content . Where and with what audience outreach?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .”

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Contently

FEBRUARY 8, 2023

To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP). Be careful to time your activities.

Marketing AI 173

Marketing AI Trends Google SEO 173

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. How to collaborate with influencers in a meaningful way Knowing how to find the right influencers is pivotal to the success of your brand partnerships.

Branding 103

Branding Brand Identity Advertising Agencies Paid Search Agency 103

Top Rank Marketing

JANUARY 24, 2024

With that said, there is a model that B2B marketers can use to reliably drive SEO success when aided by quality data and expertise. At TopRank Marketing, we take an intent-driven approach to keyword research , developing topical maps that help brands address the breadth of needs and curiosities for buyers at various stages.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Contently

MAY 2, 2023

Whether it’s sales enablement, customer success, human resources, product, or the executive team, there’s always a need for content — and usually not enough resources to produce it at once. Ideation The ideation phase is the first step in any successful content marketing strategy. So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Contently

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Contently’s analytics dashboard provides a comprehensive solution for measuring your content’s organic traffic, audience engagement, and freelancer productivity.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Top Rank Marketing

NOVEMBER 20, 2023

Steps of a Strategic Planning Process in B2B Marketing Step 1: Understand your target audience Understanding your target audience is the foundation of any successful B2B marketing strategy. These KPIs should align with your overall business strategy and be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound.

Planning 118

Planning Allocation Process B2B Marketing 118

Top Rank Marketing

NOVEMBER 13, 2023

Relevant quotes from industry experts are a potent signal to readers that you are interested in providing a holistic take on the topic at hand, and that your brand is in alignment with respected voices in your niche. These objectives should be SMART: specific, measurable, achievable, relevant, and time-bound.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Branding 114

illumin

MARCH 21, 2024

A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. For contextual targeting to have this high success rate, the content needs to have keywords that fit seamlessly with its subject matter.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Oktopost

FEBRUARY 20, 2024

Brittany walks us through CBIZ’s successful social selling program , sharing valuable tips on their best practices for training their revenue teams and advocates, how they are measuring their success, and how they are proving that social media influences revenue.

Social Media 69

Social Media Youtube B2B Training 69

Martech

MARCH 12, 2024

Understanding ABM ABM is a targeted, personalized and measurable process focusing on a specific set of high-value customers-to-be by creating and immersing them in a personalized customer experience. The successful integration of marketing and sales is the topic for another day. There must be shared measurements.

Ideal Customer Profiles 111

Ideal Customer Profiles Account Based Marketing ABM SME 111

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

Contently

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. The good news? They’re all free. What’s Y our Content Maturity Level?

Resources 195

Resources Content Marketing Lead Gen Course 195

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” The result? Add your website links.

Social Media 123

Social Media Examples Work Management Media 123

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Instead of simply measuring, we can now invest cycles in applying. Countless articles have already been written on these topics, so I won’t delve into details here.

CMO 59

CMO Emarketing Work Management Buzz 59

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. They also do a great job answering listener questions.

Marketing AI 119

Marketing AI Ethics Planning Paid Search Agency 119

Oktopost

NOVEMBER 22, 2023

7 Top B2B Social Media Trends How To Effectively Measure The Impact of Your B2B Social Media Strategies Harness Social Media Trends to Boost Your Strategy B2B Social Media: Where Is Your Audience Now? Jump ahead B2B Social Media: Where Are Your Customers Now? You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. This is the most elemental concept of successful marketing. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them?

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Marketing Management Intent Signal 123

Sprout Social

NOVEMBER 8, 2023

How to measure customer sentiment Best tools for customer sentiment analysis How to improve customer sentiment What is customer sentiment analysis? How to measure customer sentiment You know sentiment analysis is important, but how do you actually do it? How do you measure the general emotion surrounding your brand? Here’s how.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. The following steps will guide you through choosing the right people to drive a successful thought leadership program and setting up a system for coming up with new ideas, vetting them, and using them to create high-impact content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Scoop.it

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Building a cross-functional team ABM requires a cross-functional team that includes sales, marketing, and customer success.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

SmartBug Media

JULY 24, 2023

But have you ever tried to report on a campaign and not been able to tell if it was successful or not? By making your goals specific, measurable, achievable, relevant, and time-bound, you can significantly increase the likelihood of success. Measurable The second step in creating SMART goals is to ensure they are measurable.

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Launch Marketing

OCTOBER 18, 2023

Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. While some steps are short-term and others are long-term, they all contribute to the success. Knowing the target audience helps narrow content topics and language to best reach them.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Launch Marketing

DECEMBER 15, 2021

While blogging can increase qualitative measures such as thought leadership , industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. Focusing on the topics that resonate most can continue to bring traffic to your website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Oktopost

SEPTEMBER 22, 2022

Hot topics of this episode include: How to leverage social data for better engagement. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174