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Clinch adds digital audio to dynamic creative campaigns

Martech

and to customize the creative using generative AI. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets. Why we care. spend this year, according to Statista. Campaign success.

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7 tips for using marketing automations to drive leads

Martech

How can you use software to build a lead-generation engine that delivers big results? Example : If you’re creating an email lead nurturing campaign, you can create triggers that send a different sequence of e-mails based on what links users click within each e-mail. You want to capture more leads. Is that music to your ears?

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Italy lays out requirements for ChatGPT’s return

Martech

OpenAI has until April 30 to inform Italian users of “the methods and logic” behind the processing of data and provide a way for them to exercise their existing personal data rights. Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are.

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Being position-less secures a marketer’s position for a lifetime by Optimove

Martech

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. This was a first-glance definition from more than 60% of the marketers who first heard the term.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. Get MarTech! In your inbox. Business email address Subscribe Processing.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. Users and developers simultaneously waited for the other to “go first.”. Without enough users purchasing AR/VR headset hardware, developers saw no reason to develop high volume content. Healthcare.

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How to transform customer experience with AI

Martech

AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Dig deeper: How generative AI is improving customer experience and service calls 3. Dynamic pricing to ensure competitive pricing strategies based on demand, market conditions, etc.