Marketing Insider Group

APRIL 19, 2021

That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Brainstorm Content That Will Appeal to Each Buyer Persona. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Vision Edge Marketing

APRIL 19, 2018

The marketing automation software industry was a $3.3 Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. Focus on the Customer Before the Technology.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

Zoominfo

JUNE 16, 2021

Get rid of any spammy content Would you open an email with the subject line, “Guess what we have in store for you!!” Getting rid of spammy content doesn’t just apply to subject lines, though. Instead of asking for time on a prospect’s calendar too early, consider substituting it for a meaningful Call to Action. Yeah, me neither.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. More competencies required including content marketing, social, and operations. During the first wave of any technology, people use it to do familiar things in better, faster, cheaper ways.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Marketing Craftmanship

MAY 13, 2020

In terms of visceral impact, I believe there’s still no substitute for ink on letterhead that’s hand-signed and delivered in an envelope featuring an attractive commemorative stamp. Many have blogs featuring content that most visitors neither read nor comment on. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Work Management Studies 90

Exo B2B

JANUARY 30, 2024

Today, AI presents itself as a new technological frontier, particularly in terms of transforming business practices. But also in terms of skills evolution, ethical concerns and repercussions on different industries. At the time, Web or digital marketing, as we know it today, was not yet widespread. The Internet was no exception.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . However, with this great influence that martech vendors have over the industry, there are some challenges that deserve to be brought out into the spotlight. . We love martech, don’t we? The problem?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Marketri

DECEMBER 11, 2023

Marketri’s evolution has mirrored the broader marketing industry as we embraced video marketing, AI, and automation technologies, recognizing their potential to revolutionize content creation. It’s been a year marked by exploration, continuous learning, and a shared commitment to nurturing growth.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. But it’s not (yet) able to go it alone.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Launch Marketing

JANUARY 13, 2021

For example, Porter’s 5 Forces can be used to understand your organization’s place in your industry and highlights threats of new entries and substitutions as well as the powers of both suppliers and buyers. Understanding these aspects of your place in an industry can inform your marketing strategy.

Marketing & Strategy 71

Marketing & Strategy Marketing Strategy Ideal Customer Profiles Buyer Personas 71

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. Porsche — “There is no substitute.” Dr. Pepper — “Be a Pepper” Ford Motor — “Go Further.” 3M — “Science. Freedom for All.”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Digilant

NOVEMBER 11, 2021

For the most part, the industry’s largest players appear ready to shift to a first-party data model, and many major publishers have already made big strides toward the transition. Moreover, their reach just isn’t big enough to create the content depth and repetitiveness necessary for developing proprietary identity solutions.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Amazon 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Digilant

NOVEMBER 11, 2021

For the most part, the industry’s largest players appear ready to shift to a first-party data model, and many major publishers have already made big strides toward the transition. Moreover, their reach just isn’t big enough to create the content depth and repetitiveness necessary for developing proprietary identity solutions.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 52

Digilant

NOVEMBER 11, 2021

For the most part, the industry’s largest players appear ready to shift to a first-party data model, and many major publishers have already made big strides toward the transition. Moreover, their reach just isn’t big enough to create the content depth and repetitiveness necessary for developing proprietary identity solutions.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 52

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. In more recent times, it has been used to reference the technology increasingly used in the marketing industry. Technical Content Marketing. But how do you achieve it?

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Televerde

DECEMBER 3, 2019

When it comes to content marketing, an array of organizations in a myriad of verticals seamlessly leverage optimized outcomes to drive sustainable marketplace paradigms for utilizing streamlined digital transformation. But as content writers, we should always be striving to explain ourselves with brevity and clarity. Yeah, no idea.

Work Management 52

Work Management Content Marketing Marketing Management Bandwidth 52

Circle Studio

DECEMBER 28, 2017

Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. The Role of Thought Leadership Content in the B2B Buyer’s Journey. As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. Read Article. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. 'Better Voices, Better Content' - @ClearVoice | #ContentMarketing | #Branding | #Freelancing | #Voice | #Tagline Click To Tweet.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Valasys

OCTOBER 19, 2022

The advancement of technology is unending. Introduction. Since we now live in a digital age, purchasing goods online is a usual deal. This is one of the key factors behind the significance of the term “digital customer experience” in today’s society. What Does Phygital Marketing Aim For? Why Phygital Marketing?

Planning 52

Planning Marketing Automation Services Paid Search Agency Multi-Channel 52

Content Marketing Institute

OCTOBER 3, 2018

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. Use a digital asset management (DAM) system to track your content licenses.

Social Media 108

Social Media Copyright Brand Identity Branding 108

Biznology

JUNE 13, 2016

This feels a lot like milled content masquerading as true thought-leadership. There’s no substitute for sound editorial judgment, whether you’re writing for a brand or a media outlet. When researching your next piece of content, ask yourself these five questions before citing any data, statistics or expert assessments.

Research 80

Research Thought Leadership Studies Opinions 80

Attendify

APRIL 2, 2020

Those of us in the event industry were hit first and hit hard by the coronavirus pandemic. The “we” I’m talking about are event organizers, marketers and technology vendors like Attendify. The event industry is not resilient and needs to change. The event industry is vulnerable to another pandemic or even a bad flu season.

Dwell 53

Dwell Ideal Customer Profiles Multi-Channel Vendors 53

BenchmarkONE

OCTOBER 19, 2018

Website chatbots are consistently touted by many – including us – as one of the hottest marketing technologies to watch in 2018. But that’s not for everyone: restaurants might include one to offer insight into their dietary substitution options and unique reservation requests. Consider what they would be looking for.

Marketing Websites 77

Marketing Websites Effectiveness Tips Buyer Personas 77

Hubspot

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Adam Masur , VP of Marketing at Credly , told me: "The era of anchoring marketing around a big, industry event is coming to a close. We are humans, serving humans.

Trends 101

Trends Marketing AI Work Management Planning 101

Hinge Marketing

FEBRUARY 28, 2018

If this is your top client, you want to make sure they are content. Because you can’t interact with everyone in your email address book on a weekly basis, leverage technology to do some of the work for you. This is no substitute for a real relationship, but it will at least keep your firm on the top of people’s minds.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

Hinge Marketing

JANUARY 14, 2015

Each email client uses different underlying technology, which makes HTML emails appear differently in each one. Sometimes the same email client will change what underlying technology it uses from version to version. Dynamic content creates an experience that is customized specifically for the recipient. Variable Substitution.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. He believes in enabling creative and original marketing content to enhance the customer experience.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Hubspot

AUGUST 28, 2017

Video technology has come a long way in the past five years. This craving for authenticity is why we’re seeing such an explosion in micro-influencer marketing and user-generated content. With both of these marketing strategies, brands rely on their own buyers to create content, usually with little more than an iPhone.

Video Marketing 77

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 77

ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. They are no longer experiences between people within your business and your customer. Why is the human touch important to my marketing?

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Vision Edge Marketing

NOVEMBER 12, 2013

No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Content delivered in the right channel at the wrong time can be a wasted touch point. . Content and Life Cycle . Content and Life Cycle .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Biznology

DECEMBER 15, 2016

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Incorrectly tagged content surfaces irrelevant experiences to users.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

SnapApp

MAY 16, 2017

Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix or Las Vegas, extolling the merits of interactive content. . I was at MarTech , which is a conference for marketing professionals looking for the latest, greatest technology and strategies to integrate them into their programs. .

Lead Ranking 59

Lead Ranking Conference Lead Scoring Trade Show 59

Content Standard

FEBRUARY 4, 2019

The company’s expansion into new sports apparel markets seemed to be following the blueprint established by its industry predecessors, but this also had the effect of turning Under Armour into a generalist brand. Soylent started out as a flagship product and later expanded its brand, encompassing a wide range of products.

Product 76

Product Brand Identity Branding Verticals 76

Strategic-IC

APRIL 16, 2018

With the right technology and processes, it's possible to make marketing and sales agency collaboration feel like an extension of your in-house team. Providing enhanced skill sets such as paid ad expertise, web development, content skills etc. In this post we look at how to achieve this level of personalised, seamless working.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies Tips 48

Hinge Marketing

JULY 24, 2014

Having a good reputation is key to having a successful brand, especially in the technology industry. Getting Started with Case Stories in Technology. As a technology firm, you have success stories worth sharing. Sure, a questionnaire will get some details, but there’s no substitute for a meaningful discussion.

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48