Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. Every organization’s products and services should have unique selling points and provide compelling and distinguishing features.

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. It proves to other consumers that your product or service works, including data to back your claims. You find two online services for the same monthly price with almost identical features. The other service provider hasn’t.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Martech

NOVEMBER 27, 2023

Learn more in this video. Mobile app improvements HubSpot added functionality to its mobile app that will make managers and team members more productive, including the ability to: Initiate calls from inside the HubSpot mobile app (beta). Publish videos and posts with more than four images to your personal LinkedIn accounts.

Enterprise Management 103

Enterprise Management Hubspot Paid Search Agency Work Management 103

Marketing Insider Group

JANUARY 21, 2021

Check out the video below for a quick introduction to the topic. It’s people, as 61 percent of buyers say they’re more likely to research a product or service when a friend or colleague shares the message over a brand. First, they could tag a customer in a post, saying, “Thought you might want to read this new content.”.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. See video below for an SEO checklist). There are technical aspects, including URL formatting, meta descriptions, and alt tags. Not sure what your production should be? Using a content writing service can help. Commit to Content Marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Influencer tagging and mentions: Frequently tagging and @-mentioning the influencers you partner with helps your brand gain visibility and recognition in their social media networks.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Sana Commerce

FEBRUARY 29, 2024

Watch the full keynote here Your browser does not support the video tag. See for yourself why Sana Commerce Cloud is the platform of choice for B2B product sellers worldwide. Discover market insights. Meet your digital host, Emily.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. The campaign for which the video was deployed. Tagging is for users.

Tagging 108

Tagging Digital Asset Management Enterprise Management Work Management 108

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Biznology

JUNE 5, 2017

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again.

Cost 145

Cost Video Marketing Product Budget Programs 145

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, with video spending in 2024 expected to reach $85.52 Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

SmartBug Media

JANUARY 20, 2023

It helps to showcase your products in the best light and can make a big difference in converting website visitors into customers. Photos of real people enjoying your products or services will help prospects picture themselves doing the same. Anytime you use photos, make sure you don’t forget alt tags.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. Draw viewers in by creating the perfect video post Visualize this: It’s 2046, and you can create a social video projecting a hologram onto the viewer’s wall.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Ever get an email trying to sell you a product you’ve already bought? Or had a service interaction where you had to answer the same questions multiple times with different people? Fine-tuning is still an unknown, and the benefits are unproven,” said Rahul Auradkar, EVP of product management at Salesforce. “If

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Stevens & Tate

MARCH 1, 2024

By carefully selecting keywords, optimizing meta tags, and crafting quality content, you can significantly improve your online visibility, making it easier for potential customers to discover your offerings. Optimizing your website’s meta tags, headings, and content with relevant keywords is crucial for search engine visibility.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down. million followers.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

ClearVoice

SEPTEMBER 22, 2023

Encourage customers to rate the products on their website with a comment or two about how they are using them. Ask customers to post using your social media handle in a photo or video while engaging with your product. Give away products or prizes to incentivize participation across platforms. million followers.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Video Title. Descriptions.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Video sharing sites. Overview: Half of all social media users say they prefer video to any other kind of content. Why is video so popular? Should you focus on photos?

Social Media 145

Social Media Social Marketing Media Curation 145

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

Martech

APRIL 4, 2024

Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. It also identifies the most pertinent thumbnail in video search results. It’s in the most impressive startup mode ever seen with investors lining up to throw money at it.

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Martech

JANUARY 4, 2022

Context uses AI to classify images and video seen across digital channels, including social media and CTV. The acquisition helps accelerate IAS’s product roadmap toward providing contextual solutions that increase marketers’ precision and flexibility in optimizing campaigns, according to the company.

Paid Search Agency 110

Paid Search Agency Classified Ads Video Marketing Ads 110

Scoop.it

MAY 4, 2023

It can be in the form of the following: Images Podcasts Videos Textual posts, etc. Put UGG on Your Product Pages One of the best ways to boost your website traffic and increase sales is to put user-generated content on product pages. That will help potential customers know what others say about your business or products.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

OCTOBER 16, 2023

Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content. They have a strong user-generated content strategy, encouraging their customers to tag them on social media.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Prashant Mali [MSc, LLB, LLM, Ph.D.] How can I get on the Thinkers360 list in the future?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Let’s explore this a little further.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62