How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
Act-On
DECEMBER 9, 2023
We needed to capture this data and make sure they were tagged appropriately so we could get them into the correct sequence. Now, here’s the fun part: This meant we had to go back and find how a person had entered the stream and ensure they had been tagged appropriately at their lead source. Or interact with us in some other way?
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