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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

We needed to capture this data and make sure they were tagged appropriately so we could get them into the correct sequence. Now, here’s the fun part: This meant we had to go back and find how a person had entered the stream and ensure they had been tagged appropriately at their lead source. Or interact with us in some other way?

Open Rate 216
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5 Steps for Measuring AI Content Performance

Parse.ly

Set performance goals Tag AI-assisted content Use the Parse.ly Step 2: Tag AI-assisted content Create a consistent tagging system for all AI-assisted content on your site. dashboard for analysis Once you’ve established your AI tagging and publishing process, use the Parse.ly Step 3: Use the Parse.ly

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How gamifying employee advocacy can boost your program’s success

Oktopost

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Elevates employee engagement: Introducing fun and competition, gamification makes participation more enjoyable and sustains interest over time. This is where gamification comes into play.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. You can also feature sponsored polls during the event to gather audience insight.

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Halloween hashtags to kickoff spooky season

Sprout Social

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. Brands can use Halloween tags to tap into conversations their community is having on social. Spooky and #MichaelMyers are the most popular scary tags. Use tags like this when your content is meant to surprise (and petrify) your audience.

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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Use your team to come up with fresh, fun hashtags that are unused. Crediting the Original Creator Whether you use an Instagram photo that showcases your brand being used by a customer or, share a TikTok video in an email campaign, make sure you credit the customer with their handle on the post and in the image tag when applicable.

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Seven Ways to Amplify Your Thought Leadership with Professional Awards

Trade Press Services Newsletter

Awards are also fun! Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. Professional awards can establish you as an expert in your field and increase visibility with target audiences. Be sure to add any relevant hashtags to your post.