Act-On

NOVEMBER 15, 2023

But this calculation doesn’t include everything. And it’s no secret that turnover has a high price tag. And that’s likely why marketers want to know more about marketing automation ROI. If you invest in the tool, what can you expect? By the numbers, marketing automation is a darn good investment. But here’s the thing.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Contently

APRIL 12, 2023

With a dozen schema markup options available for Google Search alone, you’ll want to look up which best reflects your page, whether it’s “Articles,” “Products,” “Question & Answer Page,” or “Events.” This is where schema markups come in. Wait, What Are Schema Markups — and Why Should I Care?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

RebelMouse

FEBRUARY 9, 2024

The best way to explain our work together is synergy. Previously, the site was heavily based on tags with only a few categories, which wasn’t the ideal way to organize all of the content. This was based on the high volume of location-based tags the site had been using. reporters, themselves, and outside contributors).

CMS Development 74

CMS Development SEO Work Management Tagging 74

Litmus

MAY 23, 2023

Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. Widths on tables work best in style attributes. Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater ! Don’t use borders on tables/table cells.

Tips 71

Tips Tagging Mobile Marketing Display 71

Sprout Social

AUGUST 18, 2022

Generally, Instagram creator accounts are best suited for influencers, content creators, public figures, photographers and artists (again, just to name a few). If you’re focused on building a personal brand , and you don’t directly sell products or use advanced analytics, then an Instagram creator account may be best for you.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Question 2: What are some hashtag best practices?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Martech

NOVEMBER 21, 2023

Also, this is where the first touch data is collected for attribution purposes via UTM campaign tracking tag. Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time.

Top of Funnel 107

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 107

Litmus

NOVEMBER 20, 2023

Try it for free → Step 2: Select a template Pick a design template that best suits your needs. Step 4: Generate your HTML tag and add it to your campaign Does everything work as expected? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your secret weapon.

Personalization 80

Personalization Template Tagging Email Campaigns 80

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Tagging 89

Tagging Social Media Webinar Metrics Marketing Report 89

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. What are YouTube tags. How to add tags to YouTube videos. How to find popular YouTube tags. What are YouTube tags?

Tagging 92

Tagging Youtube Marketing & Strategy User-Generated Content 92

Scoop.it

MARCH 7, 2024

It’s also complete with ALT text and ARIA tags for users with screen readers. As such, it’s best to keep the message simple. You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. Is the Content Perceivable to Everyone?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Contently

NOVEMBER 10, 2022

” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. .” ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

SocialPilot

APRIL 25, 2024

In this guide, we’ll break down everything you need to know about this tool so you can make an informed YouTube marketing strategy. From there, you can manage everything from uploading and editing videos to understanding your audience and growing your channel. You’re not alone! What is YouTube Studio?

Youtube 67

Youtube Copyright Ideal Customer Profiles Advertising Agencies 67

Martech

APRIL 4, 2023

Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business. but there’s no one-size-fits-all approach.

Marketing Websites 113

Marketing Websites Content Marketing AI Tagging 113

Biznology

OCTOBER 3, 2017

of Blog2Social and there are so many other features that you really need to go back to in order to make everything work right. Whenever I get lazy and let Zemanta/Sovrn choose my tags for me (tags: APPLY ALL), Blog2Social just messes up my shares. I might repost my favorite evergreen posts once every couple of weeks).

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. What is the best format for sharing your LinkedIn content? The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded.

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

SmartBug Media

JANUARY 20, 2023

It helps to showcase your products in the best light and can make a big difference in converting website visitors into customers. Anytime you use photos, make sure you don’t forget alt tags. Alt tags can also help with search engine optimization (SEO) by describing the content of your images to search engines.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Launch Marketing

JUNE 21, 2023

Luckily, Google has provided a setup assistant, which will take you through the process and ensure you check off everything on your list when connecting settings from Universal Analytics (UA) to Google Analytics 4 and adding anything new. We highly recommend using Google Tag Manager to set up and manage your GA4 property.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Biznology

AUGUST 1, 2017

In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page. If you want to learn more about Twitter Cards and how your content can best be integrated and optimized for Twitter, check out the Getting Started Guide.

Validation 163

Validation Twitter Tools Facebook 163

RebelMouse

JANUARY 23, 2024

You can do everything right from a content perspective, but if you’re not looking at technical SEO, you’re missing out on opportunities. RebelMouse is the best CMS for Core Web Vitals and performance, which are both crucial for SEO. The way to see the best results is by building these into your process.

SEO 65

SEO Lead Scoring Lead Ranking Case Study 65

Spiralytics

JULY 19, 2023

Doing so involves observing the best practices to optimize your website for search and improve its online visibility. To make sure your competitors don’t leave you in the dust, implement these strategies and best practices to improve the SEO of your WordPress website. Don’t fret, though! Great, let’s dive in!

CMS Development 91

CMS Development Optimization SEO Practices 91

ConvertKit

FEBRUARY 9, 2021

Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. How many times do you go to your inbox only to find that you hold no interest in most of the emails you open? You’re so over hearing from them.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

DAGMAR Marketing

APRIL 14, 2023

If you have yet to track form submissions, you have been missing out on one of the most effective ways to determine how well your forms are performing, which forms are performing best, and trace the success of your conversions. One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

RebelMouse

FEBRUARY 21, 2024

With our AI headline generator tool , you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. In the example below, we chose the Primary Tag as an additional field. If you want everything in one location, you can also add these fields under the Headlines tab.

Generation 52

Generation Customer Satisfaction User-Generated Content Tagging 52

Sprout Social

JULY 28, 2022

Mastering emerging features is the best way to stay ahead of the curve with social media. This guide will tell you everything you need to know about TikTok’s new Story feature. Your story will be featured as an in-feed post with a story tag in the top left corner. With short-form video being 2.5x What are TikTok Stories?

Social Media 126

Social Media Tagging Segmentation Profiling 126

Contently

JANUARY 16, 2020

Remember, everything in your video is searchable (more on that later). Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. But there was one problem. Name your file.

Youtube 196

Youtube SEO Keywords Tagging 196

Martech

JUNE 29, 2023

” They always come up with tag lines and quirky campaigns. The best place to look for innovation is in the quality of decisions. Everything a marketing team does can be broken down into decisions, which are the building blocks of innovation. Your customers are still one of the best sources for new ideas.

Advertising Agencies 113

Advertising Agencies Work Management Marketing Management Opinions 113

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. In GoPro’s post, you will notice that the messaging is without a call-to-action, but the products are tagged on this post.

Facebook 98

Facebook Practices Best Practices Privacy 98

Conductor

AUGUST 12, 2021

With the most character real-estate available of all the major meta tag types, meta descriptions are a unique space that allows your website to stand out. Simply put, a meta description (also called a meta description tag) is an attribute that summarizes your page. What Is a Meta Description?

SEO 122

SEO Optimization SERP Mobile Advertising 122

SmartBug Media

APRIL 12, 2023

What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback? From there, you can decide what are the best steps as far as moving forward with technical implementation.” Service Hub has a wide range of features that can help businesses looking to provide exceptional customer service.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Cold-Pressed Filtered Content for Best Results Value: Old content enjoys a second life thanks to targeted search criteria. Always tag for the benefit of your brand reputation and theirs.

Tagging 52

Tagging Linkedin Press Profiling 52

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines. In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Heinz Marketing

MAY 1, 2022

Lucidspark is a virtual whiteboard that helps you and your team collaborate to bring the best ideas to light. For individual or team use, be able to collect ideas, organize thoughts, and pick the best course of action with real time collaboration to keep projects moving forward. Gather and Sort. Template Options. Integrations.

Work Management 106

Work Management Planning Creativity Display 106

Sprout Social

JUNE 27, 2023

Boost sales conversions Social proof is everything. Analyzing this data is the best way to measure the success of your employer branding to attract a richer talent pool. Only then will you get the most comprehensive view of your audience. What is review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Sprout Social

JANUARY 19, 2022

At best, this is worthy of a funny Tweet. And the best way we know how to research an audience is through social listening. The best way to do this is with competitor and audience research. Just like a rocket launch, a product launch takes a lot of planning and preparation. It’s about planning. Position your product.

Social Media 136

Social Media Product Media Work Management 136

Brightedge

MARCH 31, 2022

Sometimes, publishing long-form content is the best way of catering to searcher intent. In this post, we’re going to look at eleven of the most pervasive SEO myths. If you’ve been optimizing your site for any length of time, you’ve likely encountered them. How to Identify and Avoid SEO Myths. Now, Onto the SEO Myths…. SEO Is Dead.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing SEO 105