Stevens & Tate

OCTOBER 26, 2023

One powerful tool that can help achieve this is story branding. In this article, we will explore inspiring examples of successful brand stories from renowned brands and uncover valuable lessons you can apply to your own brand strategy. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

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Brand Identity Branding Marketing Management Advertising Agencies 80

Content Standard

APRIL 19, 2024

This goal is the starting point of the story and forms the basis of the core message. 20:03] Reinforcing Your Core Story – Once the core story and messaging have been established, it is important to reinforce them across your organization.

Enterprise Management 87

Enterprise Management Design Work Management Brand Identity 87

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Their brand stories revolve around their customers and their needs: Quenching their thirst. Use Tried-and-True Story Elements.

Brand Identity 263

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Martech

OCTOBER 5, 2023

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. Dig deeper: Real Story on MarTech: The new stack Why we care. That seems attractive. Get MarTech!

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Influitive

DECEMBER 16, 2022

But when it comes to customer success stories, you need to do more than just listen; you should find ways to amplify their message by sharing their successes. The highest-quality customer success stories are written from your customer’s experience and perspective because […].

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SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. What Are TikTok Stories? How to Use TikTok Stories?

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Sprout Social

JUNE 30, 2021

The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. What are social media stories?

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Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. All of them passed.

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Stevens & Tate

OCTOBER 10, 2022

Now, anyone can generate and tell a story. Simply put, you need to tell a better business story. The Meaning Behind the Story. There is some question as to why you need to tell your story in the first place. Crafting a Better Business Story. How can you make your business story more engaging and exciting?

Business 126

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Contently

OCTOBER 6, 2021

Our customers’ SEO performance was primarily attributable to the high-quality, well-reported, original stories they were producing through Contently, which Google loves and naturally garners backlinks. The content team would create a story without an SEO strategy in mind. The main culprit?

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SEO Tools Marketing & Strategy Lead Scoring 160

Bannersnack

OCTOBER 13, 2023

9 minutes read Instagram Stories are still driving tons of engagement. Whether you’re already using IG Stories or not, it’s crucial to be aware of the best Instagram Story size you can use. Table of contents: What are the recommended dimensions for Instagram Story? Let’s get started.

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Salesforce Marketing Cloud

OCTOBER 10, 2023

Their stories also touch on what it means to be a part of our worldwide developer community, and the many ways that one can make a difference to fellow developers and the community at large. For most, the global Salesforce Developers Community serves as a critical hub for networking, learning, professional development, and opportunity.

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CopyBlogger

APRIL 21, 2022

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Because stories. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger. Continue Reading.

Marketing 145

Marketing Features Content Marketing Content 145

Biznology

JANUARY 31, 2022

Our team has compiled some of our favorite stories from 3BL Professional clients that are working to make the world a better place. READ THE STORIES. The post Our Favorite ESG Stories of 2021 appeared first on Biznology. We hope you enjoy!

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Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. What are Instagram Stories Highlights?

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Heinz Marketing

NOVEMBER 11, 2020

With technological advances we’ve seen over the last two decades on data visualization and integrating data from various sources, there are still gaps in how we process that data, how we present it, and how we tell the story behind it. But I never highlighted it on my chart, nor told the story behind that data.

Thought Leadership 138

Thought Leadership Analysis Advertising Funnels Case Studies 138

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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Anyword

NOVEMBER 21, 2022

But when we go beyond the typical photo or video shared on the feed, we have Instagram stories. The ability to create engaging, customized stories means more eyes on your brand and generated leads. Here, we’ll dive into tips and tricks you can incorporate into your ‘gram stories strategy to get more swipe ups and follows.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Stevens & Tate

NOVEMBER 25, 2022

In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. How do you build a brand story? Be Your Story’s Hero. Furthering Your Brand Story. Learn the process here.

Brand Identity 122

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Stevens & Tate

OCTOBER 31, 2022

Learning how to tell your brand story begins with understanding the role of characters. At the heart of the story lays the characters. If your story does not have believable characters, then your potential customers will not connect with you, find your branding believable, or create an emotional connection with your story.

Brand Identity 93

Brand Identity Branding Storytelling Ethics 93

Buffer

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform.

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Top of Funnel Ideal Customer Profiles Small Business Marketing Paid Search Agency 119

Stevens & Tate

DECEMBER 12, 2022

We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your brand story and the role it plays in telling that story. The Importance of Package Design to Your Brand.

Design 122

Design Brand Identity Branding Storytelling 122

Trade Press Services

DECEMBER 26, 2023

Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. Paint a clear picture of the client’s story. Quotes from clients about their experience bring success stories to life and create transparency that resonates with buyers.

Case Study 52

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Martech

NOVEMBER 1, 2021

Story splitting is one way you can deliver value to your value by serving it up in bite-sized chunks. The post Infographic: Story splitting for marketing teams appeared first on MarTech. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have it still be delicious)!

Marketing 117

Marketing 117

Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. Business leaders were eager to embrace this exciting new technology, and hungry for ‌practical guidance on how to get the most out of it. There were a lot.

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Martech

AUGUST 30, 2021

While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. The story approach has been long used by agile software teams, and you may be familiar with the term “user stories.”

Peer-to-peer 120

Peer-to-peer Planning Deliverability Work Management 120

Oktopost

AUGUST 31, 2022

Has marketing lost the ability to tell a great story? In this episode of Radically Transparent, Peter and Jen take a look back at some of the greatest marketing stories of all time and talk through what made these specific campaigns stand out. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary.

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OnMessage

NOVEMBER 9, 2021

“The best-run and most successful companies convey one clear, understandable story through every action they take, not solely through their marketing.” — True Story: How to Combine Story and Action to Transform Your Business The ability to deliver “one clear, understandable story” is essential as companies battle to secure and retain not only [.].

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CMSWire

MARCH 28, 2024

Wesley Somoza leads AI revolution at Classic Home, transforming ecommerce with personalized shopping and efficiency. Continue reading.

eCommerce 103

eCommerce Efficiency Personalization Leads 103

Search Engine Journal

MAY 31, 2023

Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore appeared first on Search Engine Journal.

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