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Email Marketing Tips for Brick-and-Mortar Stores

SendX

It's no secret that physical stores today are up against significant challenges. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy.

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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

In the context of Bridg’s CDP for brick-and-mortar retailers, deterministic matching allows the platform to maintain a profile of the store’s more active customers by leveraging definite information. Also, how can the retailer use a CDP or other tools to unify first-party data? What is deterministic matching?

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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8 Must-have E-commerce Tools to Communicate With Customers

SendX

To manage communication with customers on multiple channels, many businesses use tools that engage customers in an efficient way, throughout their consumer journey. Here are some of the best e-commerce tools you should incorporate in your business right now! Best E-Commerce Tools 1.