Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Some posts can get their message across in 300 words. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Ranking 282

Lead Ranking Lead Scoring Paid Search Agency Keywords 282

Webbiquity

DECEMBER 20, 2022

Weave your charitable cause into your event marketing campaigns on every channel to spread the word about the causes you support and how attendance will help these charities. This will add a sense of urgency to your event and get people to act now, or risk losing their spot. Your website and landing pages. Website chat. SMS marketing.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. Self-service portals have always been the sweet spot for explainer videos — but there’s room for lots more different types of videos.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Bionic

DECEMBER 9, 2022

Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Get a List of Ad Spots with Problems. See Ad Spots Details.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. You’re also feeding Google’s content signals the clusters of content they’re trained to spot and boost in search results. But just because Google’s getting smarter, doesn’t mean businesses are keeping up.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

SmartBrief - Marketing

FEBRUARY 11, 2024

By emphasizing the word “explore,” it implies a more interactive and immersive shopping experience. Example: Before: “Learn more …” After: “Secure Your Spot Today” Change a passive call to action into an active directive that creates a sense of urgency.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. At my agency, we prefer a hands-on method to keep our database spot-on. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time.

Outreach 115

Outreach Effectiveness CAN-SPAM Domain 115

Trade Press Services Newsletter

JUNE 1, 2023

Three Simple Ways to Start Spying on Your Competition The word “spy” might conjure thoughts of James Bond, but snooping on your competitors doesn’t have to be treacherous. It’s also how you can spot your competitors’ shortcomings and turn them into your successes. Plus, your competitors are likely spying on you, too.

Analysis 130

Analysis Comparison Keywords Case Study 130

Martech

OCTOBER 13, 2023

In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Take the time to verify the words/phrases/themes that you should bid on. Engage your humanity to fill in the blank spots.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Marketing Insider Group

FEBRUARY 14, 2023

It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. Add an element of scarcity (only 3 spots left!) Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. So, how do you do it? and urgency (offer ends at midnight).

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

DECEMBER 27, 2016

You’ve got nothing to fall back on but your words, so those words have got to be perfect. If they aren’t, then you’re the one who’s going to take the flack when the general public spot the errors. Content marketing is a tough gig. There’s no need to worry, though.

Tools 201

Tools Content Marketing Best Practices Content 201

Digilant

AUGUST 10, 2021

Although the 30-second audio spot is common, it may not perform the best for every advertiser. Shorter spots of 10-15 seconds can be a more effective way to hold listeners’ attention. Roughly 40 words for a :15 second ad. About 85 words for a :30 second ad. Remember: keep your ad short and concise.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Sprout Social

FEBRUARY 1, 2022

“What’s your starting word?”. At the center of it all is Wordle , a daily online word game that defies the laws of most modern digital distractions. Each day, players around the world try to guess the five-letter word of the day in six tries. No app downloads or logins are required. dailyWordleClub Game 1 ????????

Peer-to-peer 95

Peer-to-peer Social Media Communities Buzz 95

Stevens & Tate

OCTOBER 21, 2022

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Putting together a strand of words to entice clicks sometimes doesn’t get the job done, though.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Convince & Convert

JANUARY 4, 2024

We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. The magic happens when you find the sweet spot between the two. The sweet spot between being a Gen Z-run company and the throes of big corporations allowed them to be trendsetters on TikTok.

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Valasys

APRIL 15, 2024

To succeed, you want to be in the top spots. That’s why true SEO competitors are the ones fighting for those top search results spots. These are the words and phrases that people type into search engines when looking for something related to your business. You’ll find what kind of content search engines (and users!)

SERP 40

SERP Analysis Keywords SEO 40

Optinmonster

APRIL 6, 2023

Yes, those few words have a surprisingly strong impact, and they need to be spot-on. They are often positioned at a noticeable spot to convert the reader into a customer, subscriber, or engaged user. Here’s a helpful list of over 700 power words to get you started.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Buffer

MAY 10, 2022

So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it. It wasn’t easy, but I made it happen: About a year and a half since launching, Dog Spotted has a thriving community of over 15,000 dog parents.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Salesforce Marketing Cloud

APRIL 11, 2022

But do you hear words like this in the occasional corporate meeting? Use words that represent the way you talk to someone in your family. People fall into speaking and writing with these types of words because they want to fit in. Be intentional with words to boost inclusivity and equality. Sweet spot. Solutioning.

Examples 98

Examples Bandwidth Deliverability Copywriting 98

Martech

JANUARY 11, 2022

The book shows how to remove “blind spots,” how to increase customer and employee lifetime value, and how to focus on empathy-based business value — increasing financial success by focusing on the customer and employee; putting them, indeed, on the balance sheet. Read next: What a long strange year in digital marketing.

B2B Thought Leadership 126

B2B Thought Leadership Marketing & Strategy Lead Ranking Top of Funnel 126

Martech

FEBRUARY 20, 2024

In other words, this type of CTA highlights the specific value your leads might get from your offering. Especially if you add some data or numbers to support your words and show you can deliver tangible results. Experiment with different CTA types, wording, placement, and urgency levels. Set deadlines.

Urgency Marketing 121

Urgency Marketing B2B Allocation CAN-SPAM 121

Contently

FEBRUARY 9, 2018

In other words, the best ads were great stories. Most advertising videos shops follow an age-old model: They sell a flashy idea for an ad spot to a client, invest a huge budget to produce the spot, and buy media to support it. To be clear it’s my spot. What they found was surprising. It Sounds Like a Revolution.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Martech

SEPTEMBER 16, 2021

Yet much of advertising and marketing is stuck in the past, showing women less frequently, with fewer words spoken, less often in positions of authority, but more often shown in a sexual light, according to a recent study by the Geena Davis Institute on Gender in Media (GDI). That cliché creates a huge blind-spot. Victoria’s Secret?

Advertising Agencies 126

Advertising Agencies Lead Scoring Lead Ranking Opt-out 126

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Unbounce

APRIL 15, 2021

Yeah, that’s the word for it. In other words, ensuring the readability of your pages is key for some marketers, and relatively unimportant for others. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words mean more… harder.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Martech

DECEMBER 5, 2023

Secure your spot now to unlock the full potential of your email marketing campaigns. Word for word from my LinkedIn bio ** A version of this copy is on my website. Simply initiate a chat with us at Holistic Email Marketing Exclusive Pitch Deck Chat. This is what my company, Holistic Email Marketing, does.

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 115

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. In other words, companies that develop genuine thought leadership have more pricing power.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Contently

FEBRUARY 21, 2023

In other words, you can analyze the jargon used by those contacting or communicating with you and target your efforts toward those audiences. Even as I write this blog post, Contently uses NLP to track my use of passive voice, misused words, hidden verbs, and possible instances of plagiarism.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

ConvertKit

OCTOBER 28, 2020

There are two parts in our method to help you name your newsletter—an associated word brainstorm and plugging your terms into creative naming formulas. Brainstorm words related to your content. The words you end up choosing have a significant impact on what potential readers assume about your brand. Khe Hy, founder of RadReads.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Unbounce

MAY 29, 2020

Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more… harder. Here’s roughly how the scoring breaks down: What’s the perf word length for my landing pages? Spoiler: using trust words isn’t always advisable.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

ClearVoice

SEPTEMBER 12, 2022

As businesses look more to artificial intelligence (AI) technology for customer service and sales, tools like keyword spotting can identify keywords used in chat and customer calls to determine automated actions that resolve their issues. Short-tail keywords are one or two-word search terms that are very hard to rank for.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Litmus

FEBRUARY 5, 2024

These filters are looking at a combination of engagement, reputation, authentication, formatting, and content and word triggers. Avoiding the spam folder requires so much more than not using certain words or symbols in your email subject lines. Office 365 Outlook Web.de Why is email spam testing important?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

ClearVoice

OCTOBER 25, 2020

You hear the word tossed around in chatty writer’s groups and on sassy author profiles. Merriam-Webster says… A wordsmith is someone who works with words, or an especially skilled writer. Merriam-Webster says… A wordsmith is someone who works with words, or an especially skilled writer. Well, maybe.

Sample 95

Sample Act-On Profiling Creativity 95

Martech

FEBRUARY 9, 2024

While buying ad spots and directly selling to members might not be the strategy, there’s undeniable value for brands willing to engage authentically. These experiences can translate to more trust and credibility for the brand and valuable word-of-mouth beyond the community.

Communities 123

Communities Top of Funnel Word of Mouth Enterprise Management 123