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Adtech’s approaches to greener marketing

Martech

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. HSBC Bank aligning green operations with portfolio. Image: Green Media Summit.

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5 Things Your Financial Services CRM Needs to Have

Salesforce Marketing Cloud

5 things a next-gen financial services CRM must have Bank on this: You’ll need a data-first dashboard, automation, and AI to thrive these days. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Get the report 2.

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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. What are AI insights?

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Internet advertising up 7.3%, reaching record high in U.S.

Martech

digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. RMNs are an attractive way for advertisers to reach customers because of the quantity of first-party data retailers have and the tech solutions available to leverage the data in a privacy-compliant way. Why we care.

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Industry Perspective: Is Your Demand Marketing Keeping Up With the Changing Buying Process of B2B Banking Customers?

ANNUITAS

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Because of this, the industry has leaned on relationships as a key part of growth strategies. And many customers find that their banking experience has not met expectations.,

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services.

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