Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Vision Edge Marketing

JANUARY 30, 2024

If necessary, consider one, or all, of our four recommendations to get your growth strategy back on track. For example, a telecommunications equipment manufacturer could pursue market development by exporting its products to international markets, focusing on regions where there is a growing demand for their technology.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

MARCH 8, 2024

This holistic approach ensures businesses select the right AI solutions and use a people-first approach. It’s better to identify the problem without immediately suggesting generative AI as the solution. You want to stop before you get to the solution. Performance. ” Clearly stating the “so that” (i.e.,

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Remember, the success of integrating AI into MOps isn’t merely about leveraging the most advanced technology. Avoiding redundancy. Avoiding redundancy.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. The technology’s applications are boundless, from agriculture leveraging drones for precision farming to education employing AI for personalized learning pathways. We don’t need to wait for someone else to develop AI-enabled solutions to our problems.

Marketing AI 119

Marketing AI Marketing Management PR Press 119

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. The business applications of this technology, however, are still being explored. One thing is clear: We are in the midst of the latest technological revolution.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Then, it explains how your company stepped in with a solution specifically designed to tackle those problems.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. The solution to this data conundrum?

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

Martech

APRIL 17, 2024

We are at an inflection point in our industry. We need to turbocharge our path to innovation and greatness. The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. We will have to depend on technology to get us there.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Brandpoint

MARCH 15, 2024

To thrive in this digital era, PR professionals must address challenges such as technological advancements, misinformation, and maintaining corporate reputation. The emergence of advanced technologies and digital communication platforms has revolutionized the PR industry, offering new opportunities for engagement and outreach.

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. 2: Data and technology. Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Inbox Insight

APRIL 18, 2024

Inbox Insight was recognized as a Leader, receiving positive reviews for its AI lead enrichment technology, sales acceleration solutions, and easy-to-use platform. “This recognition reflects our commitment to delivering innovative lead generation solutions that supercharge sales and marketing teams.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Martech

APRIL 22, 2024

A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. The 5% solution Adobe said the images from Midjourney only made up 5% of the training material. That’s not a great defense. In the U.S.

Marketing AI 115

Marketing AI Training Tools Copyright 115

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. Before we dig in, let’s define change management.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Salesforce Marketing Cloud

MARCH 19, 2024

To tackle this challenge, the company turned to a novel solution: generative AI. If you’re still not getting the results you want from generative AI, follow these six tips to writing better prompts — and get the technology to work for you. That humanity allows us to bring our brand across everything.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Salesforce Marketing Cloud

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” The technology may be more widespread now, but AI can still surprise. Artificial intelligence isn’t new.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Martech

APRIL 12, 2024

ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients. The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Digital content should be viewed as the connection between people, process and technology.

Digital Asset Management 121

Digital Asset Management Marketing AI Work Management Marketing Management 121

Marketri

JANUARY 29, 2024

With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. I firmly believe the solution to meeting the B2B decision-maker’s buying preferences won’t come down to all-human or all-machine.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Digilant

MARCH 24, 2024

Welcome back to our “Countdown to the Cookieless Future” series. In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Martech

APRIL 23, 2024

The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. Delivering the right message post-purchase ParcelLab’s technology not only provides accurate delivery estimates, it also optimizes how customers receive messages based on engagement. For instance, a customer might prefer emails to texts.

Enterprise Management 108

Enterprise Management Purchase Work Management Marketing Management 108

Martech

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? Let’s dive into it.

Work Management 101

Work Management Marketing Management Forrester Loyalty 101

SmartBug Media

MARCH 7, 2024

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. This is a solution that could make life easier for smaller and even one-person marketing teams. Image: SurveyMonkey. Why we care.

Marketing Management 119

Marketing Management Lead Gen Fulfillment Template 119

Contently

JANUARY 31, 2023

Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact. Where can you find AI in marketing technology? It does mean you probably have more AI functionality available than you realized—even in your content marketing technology.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Digilant

APRIL 9, 2024

For the fourth installment of our Countdown to the Cookieless Future, we’re getting into the nitty gritty. Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr. Hit play on the video to learn more or check out our overview of the video content below.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

Tiecas

FEBRUARY 5, 2024

Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company As the owner of a small to mid-sized manufacturing company, I face several significant challenges in growing our business. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. Everyone has to be on board if it’s going to succeed.

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Martech

OCTOBER 9, 2023

DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology. In the 1990s, DAM began as a bulky, on-premises solution with limited features. Get MarTech! In your inbox. Business email address Subscribe Processing.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images. The campaign speaks] to what they care about while maintaining our playfulness.”

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. Discover how our in-depth HubSpot trainings can help you navigate the waters of one of the world’s most robust customer lifecycle platforms. But you don’t have to go it alone. ® (At least, you should!) The right fit?

Training 64

Training Hubspot CMS Development Work Management 64

HG Data

FEBRUARY 8, 2024

Our Data Solutions teams work tirelessly to bring the most complete, robust, and high-quality data into our products and solutions. Check out the numbers behind our world-class Technology Intelligence here!

Class 62

Class Validation High Quality Lead Product 62

Salesforce Marketing Cloud

APRIL 10, 2024

Architect your technology for data and AI readiness A well-architected technology solution is an essential step to successfully adopt AI. Align with your organization’s leaders about what you’re hoping to achieve with technologies, such as Data Cloud or the Einstein 1 Platform. Get the guide 1.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Automation 105

Automation Personalization Allocation Marketing Management 105