Oktopost

MAY 27, 2020

Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Facebook Ads Support. Media Attachments.

Ideal Customer Profiles 96

Ideal Customer Profiles Paid Search Agency Marketing Automation Services Work Management 96

Sprout Social

JUNE 22, 2016

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City.

Twitter 63

Twitter Marketing Management Training Social Media 63

Oktopost

JUNE 6, 2017

Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media.

Training 85

Training Social Media Demand B2B 85

Top Rank Marketing

AUGUST 29, 2017

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. Social media is the first and only channel where customers can talk back, marketers need to listen and engage,” Dan told me in a recent interview.

Social Marketing 52

Social Marketing Marketing Budget Work Management Planning 52

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 110

Social Media Media Business Marketing Management 110

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Ironically, we should ask, “should leaders care?”. Customers want more, not just employees.

Business 353

Business Work Management Correlation Cable 353

Martech

APRIL 16, 2024

Why we care. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend. Dig deeper: Why we care about retail media networks Digital audio. Social rebound. YoY to reach $64.9

Advertisements 116

Advertisements Advertising Paid Search Agency Privacy 116

Sprout Social

JUNE 7, 2021

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. What does that organization look like?

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

MARCH 12, 2024

Why we care. This 15-second spot shows how effects can easily be added to an image with a text prompt and then converted to a social post. Obviously, our messaging does, because we’re talking to key decision makers, and they care about ease-of-use and the visual impact you get with Canva. What Will You Design Today?”

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Martech

APRIL 4, 2024

Quantum Metric’s Felix AI provides AI-powered customer session summarization. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. They include updates to Emplifi’s AI Composer and the Emplifi Bot, a customer care tool.

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). By the numbers.

Sample 114

Sample Customer Surveys Mobile Marketing Statistics 114

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Top Rank Marketing

APRIL 18, 2024

Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. For example, if every podcast about elderly care is from a caregiver perspective, yours might focus on topics of interest to healthcare administrators and coordinators. Look for the keywords your audience is searching for.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 146

Trends Lead Scoring Lead Ranking Brand Identity 146

Martech

APRIL 25, 2024

Why we care. More than half the survey sample admit to spending less than one hour a day on marketing, most time being devoted to running operations, interacting with customers, fulfilling orders and conducting financial and other administrative tasks. and Australia. Marketing tasks tend to be postponed because of the time they occupy.

Resources 72

Resources SMB Sample Marketing Management 72

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Why you need to integrate your CRM with social media ASAP.

Work Management 111

Work Management Marketing Management Paid Search Agency Peer-to-peer 111

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products.

Social Media 123

Social Media Contacts Media Brand Identity 123

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

APRIL 19, 2022

And that includes your customers. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere.

Marketing Management 139

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 139