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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. Good content marketing educates the customer. Like this post?

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

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Additional On Site SEO Factors to Consider

Biznology

(Photo credit: Wikipedia). SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information. Internal Links. Image Tags.

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Site search: Too many results and not enough

Biznology

Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.

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Check Your Site for 404 Errors Regularly

Biznology

Photo credit: Wikipedia. If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating. If your site has lots of 404 Errors, it can damage your reputation to the search engines and result in lower ranking.

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Are you launching sinking Web sites?

Biznology

Because the story of the Vasa has huge implications on the way we operate in business today, even the way we launch Web sites. You can read the whole story from the Wikipedia link above, but I have my own theory on why no one was punished. But this is not your standard museum of history. You see, the Vasa had a rather short life.