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Wednesday, June 14, 2006
laquo; New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.
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Tuesday, June 23, 2009
But a single line--and phrase--stuck with me most: There was also a clear architecture for it [our social media efforts], with the blog as a hub, and all of the spokes, including our corporate site, relating coherently to the hub and to each other. So why not push the corporate site off to the side and put the blog front and center?
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Monday, June 5, 2006
think the difference between a brochure site and an effective interactive site is tone and focus. Brochure site is the old way and is focused toward the company. An interactive site is focused on the customer and the tone generates an emotive response. quot; How effective is your website? Give me something meaty.
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Thursday, March 12, 2009
Tags: Interactive B2B Marketing Lazy Web site web site website
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Friday, November 14, 2008
We get asked how much a website should cost at least once a week. When they learn what we do for a living , they invariably ask us "what should my website cost?" We once saw a firm bid $500 to make a complete banking website with the ability to do everything a banking website should be able to do.
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Monday, July 12, 2010
Mobile websites designed to work within the confines of a smartphone’s small screen, limited navigation and slower Internet speeds can often be a handy work-around for BlackBerry users frustrated with the phone’s limited selection of apps compared to the iPhone and Droid app stores. Video. Travel. Business news. File sharing.
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Tuesday, June 26, 2007
Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 MyWeb 2.4%
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Sunday, April 29, 2007
social tagging sites, according to Alexa. Although Alexa is notorious for its lack of precision, as documented by GigaOM , SEO Book , BloggingStocks and others, it's still useful as a rough guide to website popularity. 15 of the sites listed here fall into that group. social tagging sites. Reddit.com)."
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Wednesday, June 10, 2009
Is your Web site a Delta Leader instead of a leader in sales and marketing? If you’re having trouble harnessing the power of your Web site, send it on a date with your public relations team – you’ll get great results!
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Tuesday, March 16, 2010
Helping a newly formed B2B company create their first Website spurred me to visit dozens of sites in search of examples I could show them from their industry that follow best practices. Website is important. But what does the viewer experience at most sites? Website is no different from any other B2B marketing effort.
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