Biznology

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. They did the keyword research. They built the content.

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

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Don’t Make These Enterprise SEO Mistakes

Biznology

Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. Here are 3 common mistakes that large corporations make during an SEO campaign.

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No, SEO still isn’t dead

Biznology

Photo credit: Wikipedia. ” I am getting to the point where I think we need to do the story on SEO’s valiant fight to remain dead. .” ” I am getting to the point where I think we need to do the story on SEO’s valiant fight to remain dead. SEO is not dead. What’s dead is dumb SEO.

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

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Be Realistic About SEO Campaign Results

Biznology

Image via Wikipedia. Any legitimate SEO will explain this to potential clients before starting a campaign. It’s easy to point fingers and blame the SEO agency or consultant, but the truth of the matter is that it takes time to find SEO success and depending on the competition, can be very difficult.

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