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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Weather conditions: sunny, raining, the temperature in Celsius or Kelvin. According to their scores, you will end up having your audience segmented into: True lovers: R=5, F=5, M=5.

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The Best Time to Send Emails to Boost Opens, Clicks, and Sales

Optinmonster

In this post, we’ll share the best time to send emails based on recent marketing statistics. There’s a ton of data and statistics out there to tell you when you should be sending out emails. There’s a ton of data and statistics out there to tell you when you should be sending out emails. HubSpot Statistics.

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The email marketer’s guide to effective marketing automation

Martech

3 categories of marketing automation: Transactional, triggers and journeys Admit it: email marketers are brilliant at using terms that have either lost their original meaning or mean different things for different people in different circumstances. He printed reports with all the statistics on every email campaign. In your inbox.

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What Is a Futurist? How to Create a Forecast for Your Business

ClearVoice

How are you supposed to know what future conditions may develop to alter the landscape and your carefully drawn plans? It can evaluate both the expected and the unlikely or “worst-case” conditions. It’s simply a more concentrated form of long-term thinking. Yet, planning also takes a toll, no matter what the context.

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Stop Looking for New Customers — Your Existing Ones Are a Gold Mine

Salesforce Marketing Cloud

Globally, as economic conditions deteriorated, consumers became more price sensitive. What you can do about it: Develop marketing strategies that utilize intelligent audience segmentation, personalization, and messaging. The Shopping Index analyzes the activity and online shopping statistics of more than 1.5

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

Changing economic conditions, which can impact the budget and priorities of potential buyers. While this may seem easy, it still needs a well-organized approach as existing customers often create a new list of terms and conditions when becoming repeat businesses. Maintaining trust and credibility in a virtual sales environment.