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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Image credit: Elastic Email. Weather conditions: sunny, raining, the temperature in Celsius or Kelvin. The system calculates what pre-defined segment the respondent belongs to.

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A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

Convert

So you’d do a thorough review of the key experiment parameters like sample size, conversions, statistical significance, power, and more. But you still have to exercise caution to eliminate bias and choose the right targeting conditions (i.e. The metric itself that you set, actually conditions the behavior that then occurs, right?

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