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5 Reasons to Clean Your Marketing Database Today

Zoominfo

It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. It’s safe to say personalization is the defining trend of our modern era of marketing.

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The Best Time to Send Emails to Boost Opens, Clicks, and Sales

Optinmonster

Do you want to send emails at the right time so more people read your marketing messages? In this post, we’ll share the best time to send emails based on recent marketing statistics. Best Time to Send Marketing Emails. Marketing statistics show that Tuesday and Thursdays are the best days to send emails.

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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

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Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Zoominfo

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. Predictive intelligence. The best part?

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Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. The marketer assembles information about the target audience.

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Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Zoominfo

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. Predictive intelligence. The best part?

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Email marketing remains one of the most effective B2B marketing methods. Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. Why Email Marketing? is the average return on email marketing investment.’.